"The analyst doesn’t know what TD's plan is and that's cause for concern. 'Unlike CIBC, it would appear that TD does not have an easy product conversion strategy in place,' the analyst said. He believes TD could push forward with Aeroplan, and that might mean altering its structure to assign a cash value to the travel rewards."
"Air Canada’s decision to leave Aeroplan is a reminder of one more reality in loyalty programs. This is a business that has a definite life cycle. Programs emerge with a splash, and then gradually have their benefits pared in one way or another to boost profitability. You see this when you strike out trying to book reward flights and find nothing of interest when redeeming for merchandise."The lesson here is to grab up the deals to come in the reward card world. Earn your points, and redeem them in the short to medium term. If you hoard, you run the risk of having your rewards program changed for the worse. Remember, the golden era of reward programs is just about over."
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