Gift Portal enables brands to be unique and distinctive by inviting specific groups of customers to engage in an unexpected interaction with the brand. Gift Portal works in a few simple steps. Brands select which customers will receive special rewards and the gifts they can choose. Maritz notifies customers through a personalized invitation to access a branded, web-based experience to select their gift, and ships it to the customer."As membership in loyalty programs increases, brands are faced with the constant challenge of maintaining consumer appeal with meaningful rewards and memorable experiences. Gift Portal is an engagement tool that bridges the gap between your customer and your brand."
"The special offers via Gift Portal provide another way to reward our customers for their business and loyalty, and allow us to see the impact of a customer appreciation strategy. Customers who receive appreciation offers are more likely to recommend Barclaycard than non-targeted customers."
Want to stay on top of global trends, best practices and industry news in loyalty marketing?
Subscribe here for the FREE Wise Marketer weekly newsletter