RSS Twitter LinkedIn
The Global Resource for Loyalty Marketers

Announcing the Loyalty Gift Portal

Wise Marketer sponsor Maritz Motivation Solutions, a leading provider of loyalty programs to major companies and brands, has launched the LoyaltyNext® Gift Portal, allowing loyalty program members to choose their own custom rewards. Gift Portal is a marketing tool for brands to solve common loyalty challenges such as attracting new members, showing customer appreciation, and resolving service failures, according to Barry Kirk, vice president of Loyalty Solutions for Maritz Motivation Solutions.

Kirk said that many industry loyalty programs are redemption programs which follow a "mercenary" model: consumers have to give something to get something. Gift Portal allows brands to recognize customers in unexpected ways, without a quid pro quo, strengthening and reinforcing the customer relationship. Money quote from Barry Kirk:
"As membership in loyalty programs increases, brands are faced with the constant challenge of maintaining consumer appeal with meaningful rewards and memorable experiences. Gift Portal is an engagement tool that bridges the gap between your customer and your brand."
Gift Portal enables brands to be unique and distinctive by inviting specific groups of customers to engage in an unexpected interaction with the brand. Gift Portal works in a few simple steps. Brands select which customers will receive special rewards and the gifts they can choose. Maritz notifies customers through a personalized invitation to access a branded, web-based experience to select their gift, and ships it to the customer.
Barclaycard, a leading issuer of credit cards and co-branded programs, employs the LoyaltyNext Gift Portal for its ongoing customer appreciation campaigns. These campaigns thank customers for their loyalty by offering a curated selection of consumer gift cards.
According to Maureen Connors, vice president of Marketing Planning for Barclaycard US, the company is focused on ongoing research and evaluation of the customer service experience. Gift Portal is a solution that enables Barclaycard to act on that insight. Money quote from Connors:
"The special offers via Gift Portal provide another way to reward our customers for their business and loyalty, and allow us to see the impact of a customer appreciation strategy. Customers who receive appreciation offers are more likely to recommend Barclaycard than non-targeted customers."
"We believe Gift Portal is a simple, but powerful tool to help brands address a number of customer engagement challenges and opportunities. They can surprise and delight customers with unanticipated offers, and they can save the day by reaching customers in cases of breakdowns in service,” Kirk said.
This content is sponsored by Maritz Motivation Solutions. For more information on partnering with Maritz Motivation Solutions, visit them here, subscribe to their loyalty marketing blog, follow them on Twitter or call 1-877-4-Maritz (1-877-462-7489).