"By offering MORE. with Apple Pay we are giving consumers a loyalty program that seamlessly integrates with their lifestyle, rewarding them for using the one thing they always have on hand, their iPhone or Apple Watch. We expect the MORE. integration with Apple Pay will not only fuel participation in the unattended loyalty program, but also underscore the ease, security and simplicity of Apple Pay transactions for everyday purchases like those made at vending machines, laundromats, self-serve kiosks, parking and more."
USA Technologies is proactively pushing Apple Pay as a primary consumer payment option. November research from the company revealed that targeted point-of-sale advertising can substantially increase consumer uptake of mobile payment options such as Apple Pay; a six month test revealed that targeted advertising resulted in a 55 percent increase in revenue through contactless purchases and a 135 percent increase in overall mobile payment usage.