The Global Resource for Loyalty Marketers
LA 104: Loyalty Program Business Models
This course introduces students to one of the key decisions of loyalty program design: selecting the loyalty business model that will deliver program objectives and KPIs. Students will learn the pros and cons of each business model, understand the features and benefits of each model, and understand how the issues of market vertical, frequency of transactions, funding rates and the customer value proposition affect the decision of which business model to implement. Various case studies are also included in this course.
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