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The Global Resource for Loyalty Marketers

Loyalty strategy

Showing Results 1 of 38

Unlocking the "why" of loyalty

Loyalty marketers know that loyalty works - but do we understand why it works? Through research conducted by Rick Ferguson and delivered through the... [ read more ]

US: Will loyalty save Macy's?

US department store retailer Macy's has yet to join Sears at the precipice of retail oblivion, but it hasn't been for lack of trying. Last week the retailer... [ read more ]

Insight: Is brand loyalty dead?

Over at Forbes, contributer Kathleen Kusek tells consumer packaged goods (CPG) manufacurers to forget about brand loyalty. However, her rationale for this... [ read more ]

Showing Results 1 of 38
  • rDialogue: The Future is Now - Loyalty 3.0