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The Global Resource for Loyalty Marketers

Columnists

Unlocking the "why" of loyalty

Published: Mar 30, 2017

Loyalty marketers know that loyalty works - but do we understand why it works? Through research conducted by Rick Ferguson and delivered through... [ read more ]

The 3 Don'ts of Omni-channel Retail

Published: Sep 1, 2015

With the pace of change in retail today, there is a temptation to implement services like click and collect and ship from store as quickly as possible. Whilst this can... [ read more ]

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