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The Global Resource for Loyalty Marketers


Insight: How AI fuels loyalty marketing

Published: Aug 16, 2016

Over at Entrepreneur, contributor Ido Mart details the success of artificial intelligence (AI) applications in improving mobile offer response rates. The key takeaway:... [ read more ]

US: Walmart buys

Published: Aug 10, 2016

In its ongoing bid to join the ranks of the top e-commmerce retailer players, Walmart has made a $3 billion dollar purchase of would-be Amazon killer With... [ read more ]

Insight: Is brand loyalty dead?

Published: Aug 9, 2016

Over at Forbes, contributer Kathleen Kusek tells consumer packaged goods (CPG) manufacurers to forget about brand loyalty. However, her rationale for this... [ read more ]

US: Marvel launches loyalty programme

Published: Aug 4, 2016

Disney-owned superhero brand Marvel Entertainment is enjoying an unprecedented run of success at the box office through its Avengers-themed film properties. Now the... [ read more ]

India: Aimia launches Nectar India

Published: Jul 19, 2016

Last week, Montreal, Canada-based Aimia Inc extended their Nectar coalition loyalty brand into India with the launch of Nectar India, an e-commerce coalition... [ read more ]