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The Global Resource for Loyalty Marketers


From Milestones to Moments in Loyalty

Published: May 11, 2015

Too often today's loyalty marketing programmes are consumed with the tangible metrics associated with their various milestones, with programme operators focusing too... [ read more ]

Kmart launches pharmacy loyalty scheme

Published: May 4, 2015

In the US, Kmart has introduced its new Pharmacy Rewards loyalty programme to help provide loyal customers with greater rewards for filling their prescriptions at Kmart... [ read more ]

How NOT to design your Loyalty Scheme

Published: Apr 30, 2015

In the US, a well-regarded brand recently implemented its first loyalty programme but it could have been a much more effective programme had it been planned, structured... [ read more ]

Loyalty schemes aren't engaging enough

Published: Apr 16, 2015

Loyalty programmes have not evolved with the digital age and are failing to engage consumers, with active participation rates often being dangerously low and 89% of... [ read more ]