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The Global Resource for Loyalty Marketers


Generation Rules in Digital Marketing

Published: May 28, 2015

Brands are fast realising the concrete importance of technology in marketing efforts. This was evidenced in 2014 when Gartner reported 81% of organisations have the... [ read more ] revamps loyalty scheme

Published: May 27, 2015 has introduced new savings for its loyal customers through a new programme called 'Secret Prices', which offers its members a greater selection of hotel... [ read more ]

From Milestones to Moments in Loyalty

Published: May 11, 2015

Too often today's loyalty marketing programmes are consumed with the tangible metrics associated with their various milestones, with programme operators focusing too... [ read more ]

Kmart launches pharmacy loyalty scheme

Published: May 4, 2015

In the US, Kmart has introduced its new Pharmacy Rewards loyalty programme to help provide loyal customers with greater rewards for filling their prescriptions at Kmart... [ read more ]

  • rDialogue: The Future is Now - Loyalty 3.0