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The Global Resource for Loyalty Marketers


How NOT to design your Loyalty Scheme

Published: Apr 30, 2015

In the US, a well-regarded brand recently implemented its first loyalty programme but it could have been a much more effective programme had it been planned, structured... [ read more ]

Loyalty schemes aren't engaging enough

Published: Apr 16, 2015

Loyalty programmes have not evolved with the digital age and are failing to engage consumers, with active participation rates often being dangerously low and 89% of... [ read more ]