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The Global Resource for Loyalty Marketers


Why Internet didn't kill the Video Star

Published: Apr 29, 2014

The internet has long threatened to cannibalise TV advertising, but there are good reasons why it simply can't, and won't, according to Andy O'Brien, creative director... [ read more ]

Pure HMV: the Last Man Standing?

Published: Apr 17, 2014

The global entertainment business has been turned upside down by the growth of ecommerce, social media and tablet/smart phone ownership, and business models that have... [ read more ]

Hertz upgrades Gold Plus Rewards scheme

Published: Mar 19, 2014

The global car rental firm Hertz has announced an upgrade of its Gold Plus Rewards loyalty programme, allowing members to more easily achieve and retain their status in... [ read more ]