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The Global Resource for Loyalty Marketers


What loyalty can learn from e-commerce

Published: Dec 31, 2013

Your loyalty programme's online rewards catalogue is where you succeed or fail to convert passive points accumulators into engaged savers and spenders. Get it right and... [ read more ]

Engagement grown with a humble 'sig'

Published: Nov 29, 2013

The humble and often-overlooked email signature could provide marketers with an effective communication channel that exploits existing investments in marketing and... [ read more ]

Data drives today's smarter marketer

Published: Nov 28, 2013

There's a big opportunity to make marketing smarter, in terms of how customer data is collected and used, how campaigns are planned and executed, and in terms of... [ read more ]

Customers are 'multi-screen'. Are you?

Published: Nov 27, 2013

One quarter of marketing professionals said they have yet to deliver coordinated campaigns across multiple screens - such as the customer's desktop or laptop computer,... [ read more ]

Avios set to take off in South Africa

Published: Sep 18, 2013

The Avios travel loyalty programme - previously known as AirMiles in the UK - has launched its first international Avios Travel Rewards Programme in South Africa,... [ read more ]

Volvo drives loyalty with Aeroplan

Published: Sep 13, 2013

In Canada, the Aeroplan coalition loyalty programme has announced its entry into a multi-year agreement with luxury vehicle maker Volvo, allowing Aeroplan Members to... [ read more ]