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The Global Resource for Loyalty Marketers


RBS & Natwest unveil UK loyalty scheme

Published: Aug 23, 2013

In the UK, RBS and Natwest bank have announced details of their 'Cashback Plus' loyalty programme, available to all customers over the age of 18 who have any RBS or... [ read more ]

Mom and pop beaten with a database?

Published: Aug 15, 2013

There is a continuing shift of power from the brand to the customer thanks to the growing popularity of digital interactive technologies, so brands must make... [ read more ]

Britons not keen on Facebook marketing

Published: Jul 19, 2013

The British public are decidedly cool when it comes to Facebook's marketing overtures, with Textlocal's 'Mobile Customer Experience Report' finding that only 5% (3.2... [ read more ]

GPS apps target customers near stores

Published: Jun 19, 2013

Mobile marketing agency Digitonic has unveiled a new mobile phone handset-based service which will allow high street retail chains to send information and offers to... [ read more ]

It's an exciting time to be the CMO

Published: Apr 29, 2013

There's never been a more challenging or exciting time to be a chief marketing officer (CMO) according to Emailvision founder, Nick Heys, as companies begin shifting... [ read more ]