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The growing point of customer loyalty

Published: Mar 14, 2013

Customer loyalty is a phrase that many business owners misunderstand, and it is no wonder, according to loyalty app expert Steve Schroeder of AppGage, because it... [ read more ]

Global brand leadership begins at home

Published: Feb 19, 2013

Even when companies are considering expanding globally, brand leadership begins at home - with carefully researched and executed brand localisation - according to Anne... [ read more ]

Marketers: mind the multi-channel gap!

Published: Jan 17, 2013

Sales figures for the 2012 Christmas trading period showed a great stride from both retailers and consumers toward digital consumerism, with consumers increasingly... [ read more ]

Ten content marketing trends for 2013

Published: Jan 14, 2013

Content marketing, which usually involves a brand making digital content available to its target audience, is an increasingly powerful way of attracting, acquiring and... [ read more ]

Hard Rock launches Hard Rock Rewards

Published: Jan 10, 2013

Hard Rock International has announced the launch of a global loyalty programme, Hard Rock Rewards, in the form of a brand-wide guest loyalty programme that aims to... [ read more ]