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A few minutes about UK Loyalty with Charlie Hills

Charlie Hills is MD and Strategy Lead at Mando Connect. Over the past year, Mando has become one of the leading forces...

British Gas Rewards with an example of its Augmented Reality feature.

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Executive Interview

Executive Interview: Cathryn Lodwidge, Loyalty Marketing Lead at British Gas

Creating meaningful customer loyalty through great rewards, partnerships, and smart use of technology. British Gas Rewards is a fairly new loyalty programme,...

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Loyalty Strategy

Is Loyalty in Transition? Highlights from the UK’s 2019 Loyalty Surgery

The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich McIntosh, Editor & CEO of Loyalty Magazine Group, kicked off the...

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Headlines

3 Interesting Insights from Day One of the Festival of Marketing 2019

Learning One: Good data is worth more than you think Did you know that better quality data would boost the profit margin...

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Customer Engagement

Understanding Loyalty Behaviors in the UK

What are the key differences between those who collect and save their points, and those who spend them as quickly as possible...

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Spotlight

Winners at the Women in Marketing Awards

We are extraordinarily proud to announce that our CEO Becky Munday won the “Special Award for Outstanding Contribution to Marketing” award last...

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Loyalty Strategy

Can loyalty programmes lead to healthier habits?

Tesco is a name recognised globally, a large international conglomerate, currently operating in 13 countries across the world. Like any large company,...

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Customer Engagement

Four Loyalty Lessons from Behavioral Science

What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human...

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Loyalty Strategy

What the British think of Loyalty

New YouGov and Mando-Connect study discovers that the Brits are huge fans of loyalty programmes, but there are significant variations by demographic...