Charlie Hills is MD and Strategy Lead at Mando Connect. Over the past year, Mando has become one of the leading forces...
Shell UK has launched Spin to Win, a brand-new reward campaign to give customers across the UK a much-needed boost of fun...
In line with the rest of 2020, this year’s Festival of Marketing in the UK was very different to any I’ve had...
In another huge moment for the British loyalty industry, a second mega brand has dropped points in favour of an alternative loyalty...
Generation Z are a tough audience for loyalty programmes everywhere; they have different expectations and needs, sign up and engage far less...
And what can loyalty marketers do to adapt? In May 2020 marketers across every sector are facing unprecedented challenges, in every market,...
The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...
Creating meaningful customer loyalty through great rewards, partnerships, and smart use of technology. British Gas Rewards is a fairly new loyalty programme,...
The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich McIntosh, Editor & CEO of Loyalty Magazine Group, kicked off the...
Learning One: Good data is worth more than you think Did you know that better quality data would boost the profit margin...