The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Search results for "charlie hills"

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Customer Engagement
A few minutes about UK Loyalty with Charlie Hills

Charlie Hills is MD and Strategy Lead at Mando Connect. Over the past year, Mando has become one of the leading forces...
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Research
New Research From the UK: The Significant Value of Promotions to Loyalty Programmes

Promotions are a much misunderstood and under-appreciated marketing discipline and they play a critical role within loyalty programmes. They have the power...
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Loyalty Strategy
25 Customer Loyalty Highlights to Review for 2021

Last year, we gathered 30 highlights from 2019 to guide your customer loyalty strategy in 2020 — and then COVID happened. So...
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Loyalty Strategy
Lidl Plus: Big on Shaking up Grocery Loyalty; Lidl on Price

Lidl is one of the UK’s favourite grocers, recently crowned “Supermarket of the Year” at the Retail Industry Awards in 2020, beating...
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Loyalty Strategy
Spin to Win With Shell This Winter

Shell UK has launched Spin to Win, a brand-new reward campaign to give customers across the UK a much-needed boost of fun...
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Events
Time for Rethink; Challenges for Loyalty, Inspired From the UK’s Festival of Marketing 2020

In line with the rest of 2020, this year’s Festival of Marketing in the UK was very different to any I’ve had...
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Loyalty Strategy
Do Good Things Happen When You Drop Points?

In another huge moment for the British loyalty industry, a second mega brand has dropped points in favour of an alternative loyalty...
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Customer Engagement
How to Engage Gen Z; Learnings From Youth Marketing Summit, London 2020

Generation Z are a tough audience for loyalty programmes everywhere; they have different expectations and needs, sign up and engage far less...
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Loyalty Strategy
Are Loyalty Programmes Even More Important in These Challenging COVID-19 Times?

And what can loyalty marketers do to adapt? In May 2020 marketers across every sector are facing unprecedented challenges, in every market,...
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Research
New Research From the UK: Rewards are the Most Important Part of Loyalty

The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...

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