The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Search results for "charlie hills"
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1.8KCustomer EngagementA few minutes about UK Loyalty with Charlie Hills
Charlie Hills is MD and Strategy Lead at Mando Connect. Over the past year, Mando has become one of the leading forces...
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128Loyalty StrategySpin to Win With Shell This Winter
Shell UK has launched Spin to Win, a brand-new reward campaign to give customers across the UK a much-needed boost of fun...
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418EventsTime for Rethink; Challenges for Loyalty, Inspired From the UK’s Festival of Marketing 2020
In line with the rest of 2020, this year’s Festival of Marketing in the UK was very different to any I’ve had...
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336Loyalty StrategyDo Good Things Happen When You Drop Points?
In another huge moment for the British loyalty industry, a second mega brand has dropped points in favour of an alternative loyalty...
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437Customer EngagementHow to Engage Gen Z; Learnings From Youth Marketing Summit, London 2020
Generation Z are a tough audience for loyalty programmes everywhere; they have different expectations and needs, sign up and engage far less...
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852Loyalty StrategyAre Loyalty Programmes Even More Important in These Challenging COVID-19 Times?
And what can loyalty marketers do to adapt? In May 2020 marketers across every sector are facing unprecedented challenges, in every market,...
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980ResearchNew Research From the UK: Rewards are the Most Important Part of Loyalty
The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...
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1.0KExecutive InterviewExecutive Interview: Cathryn Lodwidge, Loyalty Marketing Lead at British Gas
Creating meaningful customer loyalty through great rewards, partnerships, and smart use of technology. British Gas Rewards is a fairly new loyalty programme,...
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1.0KLoyalty StrategyIs Loyalty in Transition? Highlights from the UK’s 2019 Loyalty Surgery
The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich McIntosh, Editor & CEO of Loyalty Magazine Group, kicked off the...
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1.2KHeadlines3 Interesting Insights from Day One of the Festival of Marketing 2019
Learning One: Good data is worth more than you think Did you know that better quality data would boost the profit margin...
