The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Search results for "charlie hills"
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1.6KCustomer EngagementA few minutes about UK Loyalty with Charlie Hills
Charlie Hills is MD and Strategy Lead at Mando Connect. Over the past year, Mando has become one of the leading forces...
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83Customer EngagementHow to Engage Gen Z; Learnings From Youth Marketing Summit, London 2020
Generation Z are a tough audience for loyalty programmes everywhere; they have different expectations and needs, sign up and engage far less...
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385Loyalty StrategyAre Loyalty Programmes Even More Important in These Challenging COVID-19 Times?
And what can loyalty marketers do to adapt? In May 2020 marketers across every sector are facing unprecedented challenges, in every market,...
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537ResearchNew Research From the UK: Rewards are the Most Important Part of Loyalty
The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...
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739Executive InterviewExecutive Interview: Cathryn Lodwidge, Loyalty Marketing Lead at British Gas
Creating meaningful customer loyalty through great rewards, partnerships, and smart use of technology. British Gas Rewards is a fairly new loyalty programme,...
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812Loyalty StrategyIs Loyalty in Transition? Highlights from the UK’s 2019 Loyalty Surgery
The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich McIntosh, Editor & CEO of Loyalty Magazine Group, kicked off the...
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895Headlines3 Interesting Insights from Day One of the Festival of Marketing 2019
Learning One: Good data is worth more than you think Did you know that better quality data would boost the profit margin...
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2.3KCustomer EngagementUnderstanding Loyalty Behaviors in the UK
What are the key differences between those who collect and save their points, and those who spend them as quickly as possible...
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3.1KSpotlightWinners at the Women in Marketing Awards
We are extraordinarily proud to announce that our CEO Becky Munday won the “Special Award for Outstanding Contribution to Marketing” award last...
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4.1K1Loyalty StrategyCan loyalty programmes lead to healthier habits?
Tesco is a name recognised globally, a large international conglomerate, currently operating in 13 countries across the world. Like any large company,...
