The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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2.1K

Customer Experience
Golf Loyalty has Holes

But it doesn’t have to remain in the bunker. All across America, vast deserts are forming. Where there was once life, passion,...
4.7K

Hotel And Hospitality
Wyndham Rewards Gets Back to Basics

In 2015, Wyndham took a bold stance on loyalty within the travel and hospitality industry when they rejuvenated their award-winning Wyndham Rewards...
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Data and Privacy
Consumer Data Concerns Continue to Erode Confidence

The numbers are difficult to fathom when you get right down to them: 90% of all data in existence online has been...
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Data-Driven Marketing
Target Circle Expansion Shows True Value of Customer Data

A perfect 360-degree customer view is, quite simply, the holy grail for marketers. It’s a vision where strategic decision makers have access...
3.8K

Customer Experience
Mapping the Customer Journey? Expect the Unexpected.

The behaviors you anticipate for your customer and the actions they eventually undertake can often be two very different things. This is...
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Loyalty Strategy
Uber Hails the Power of Loyalty

Uber, the brand most synonymous with the term “disruptor” in recent memory, is emphatically stepping into the world of customer loyalty. Announced...
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Customer Engagement
Take a Tip From Netflix and Get Creative with CX

When Netflix first delivered online streaming video to mainstream eyeballs, they changed the world forever. No longer were the days of scurrying...
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Customer Experience
It’s Legal: What October 17th Means For Cannabis Loyalty Marketers

After 95 years of prohibition, cannabis is legal in Canada for recreational use. There was fanfare; there was hesitation. There was celebration;...
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Customer Engagement
Advertising Tactics To Amplify Your Member Count: Part 2 – Organic Conversations

Great advertising is tricky work, and advertising for loyalty programs brings its own set of challenges and opportunities. In a traditional ad...
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Customer Engagement
Defining The “Experience Factor”

Your loyalty program offers best-in-class rewards. It is marketed to the teeth, so not an eyeball can avoid it. Maybe it is...

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