The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Search results for "lanndon"
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1.5KCustomer ExperienceGolf Loyalty has Holes
But it doesn’t have to remain in the bunker. All across America, vast deserts are forming. Where there was once life, passion,...
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3.9KHotel And HospitalityWyndham Rewards Gets Back to Basics
In 2015, Wyndham took a bold stance on loyalty within the travel and hospitality industry when they rejuvenated their award-winning Wyndham Rewards...
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2.5KData and PrivacyConsumer Data Concerns Continue to Erode Confidence
The numbers are difficult to fathom when you get right down to them: 90% of all data in existence online has been...
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3.3KData-Driven MarketingTarget Circle Expansion Shows True Value of Customer Data
A perfect 360-degree customer view is, quite simply, the holy grail for marketers. It’s a vision where strategic decision makers have access...
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3.4KCustomer ExperienceMapping the Customer Journey? Expect the Unexpected.
The behaviors you anticipate for your customer and the actions they eventually undertake can often be two very different things. This is...
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5.7KRewards StrategyUber Hails the Power of Loyalty
Uber, the brand most synonymous with the term “disruptor” in recent memory, is emphatically stepping into the world of customer loyalty. Announced...
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3.4KCustomer EngagementTake a Tip From Netflix and Get Creative with CX
When Netflix first delivered online streaming video to mainstream eyeballs, they changed the world forever. No longer were the days of scurrying...
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3.1KCustomer ExperienceIt’s Legal: What October 17th Means For Cannabis Loyalty Marketers
After 95 years of prohibition, cannabis is legal in Canada for recreational use. There was fanfare; there was hesitation. There was celebration;...
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2.9KCustomer EngagementAdvertising Tactics To Amplify Your Member Count: Part 2 – Organic Conversations
Great advertising is tricky work, and advertising for loyalty programs brings its own set of challenges and opportunities. In a traditional ad...
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3.1KCustomer EngagementDefining The “Experience Factor”
Your loyalty program offers best-in-class rewards. It is marketed to the teeth, so not an eyeball can avoid it. Maybe it is...
