Zurich, Switzerland, 13 October 2020 — Loylogic, the world’s leading innovator and creator of points’ experiences, insights, commerce and engagement, has joined forces with Miles & More, Europe’s leading frequent flyer and awards program to launch Multiply Miles, a subscription package designed to offer loyalty members the chance of earning even more award miles when flying.
The solution, co-created by the two companies, will allow Miles & More members to earn a greater number of award miles even faster on all their flights by simply selecting and purchasing one of three subscription packages - Lite, Classic and Pro - or customizing their own. In return, members can earn up to 120,000 extra miles a year – more than the equivalent of a return trip from Frankfurt to Los Angeles in Business Class.
“Multiply Miles is a new, innovative way for loyalty members to interact and engage with the Miles & More program, and get even more value,” says Dominic Hofer, Founder and CEO of Loylogic. “Together with Miles & More, we wanted to offer travelers greater selection, more flexibility, and the opportunity to fully customize their mileage accrual.”
Gerald Schlögl, Head of Business Development & Miles & More Award Program, concurs. “As one of the leading frequent flyer and awards programs globally we are committed to providing our members with exactly the solutions they need. This strategic partnership with Loylogic has allowed us to do just that - all the more so during such challenging times for both passengers and the air travel sector.”
As flights slowly resume across the world, Multiply Miles will reward loyalty members with a greater incentive to head back to the skies, while also helping airlines generate new revenue streams. “It’s a win-win for everyone involved,” Schlögl says. “And one more reason for members to become part of the Miles & More program.”
The Multiply Miles subscription packages range from monthly to yearly, with the choice of doubling, tripling or quadrupling the number of miles earned, as well as creating one’s own. Any extra award miles gained from Multiply Miles is credited directly into members’ mileage accounts, along with the usual award miles they would be getting from their flights.
“A product like Multiply Miles could become very significant in the future,” says Hofer. “We need to adapt and empower customers to make the most of their loyalty program experiences, and stimulate the industry along the way. Customization and greater benefits are key to achieve that.”
About Loylogic
Loylogic is the world’s leading innovator of points commerce experiences. We build and run engaging loyalty solutions that empower programs and members with more choices to collect and redeem points online, in-app and in-store. With international offices and a global content platform featuring millions of products and services, Loylogic is the partner that the world’s leading loyalty programs trust with making their points and miles loved most.
More information at www.loylogic.com
Press contact | Mauro Battellini press@loylogic.com
About Miles & More
Miles & More is Europe’s leading frequent flyer and awards programme. More than 25 years of experience and cooperations with 300 partners across the globe make Miles & More GmbH, the operator of the programme, an expert in approaching individual customers and ensuring their loyalty.
Members have the opportunity to earn and redeem Miles & More award miles when flying and with high-quality brands anchored in many important areas of life. With flight awards as its linchpin, the Lufthansa WorldShop and numerous hotel and rental car partners, Miles & More is strongly positioned along the entire travel chain. The Miles & More credit card also enables members to easily earn award miles in everyday life.
In the core markets of Germany, Austria and Switzerland in particular, the programme’s partners benefit from access to a discerning target group: Miles & More members can be targeted with content according to their individual preferences. Miles & More GmbH was founded in 2014 as a wholly owned subsidiary of Deutsche Lufthansa AG in Frankfurt.
More information at www.miles-and-more.com and www.miles-and-more.com/press
