The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Bill Hanifin, CLMP

In addition to serving as Chief Executive Officer for the Wise Marketer Group, Bill is CEO of Hanifin Loyalty by Impact 21. Bill focuses his work at the intersection of data-driven marketing, payment products, and marketing technology. He is also co-Founder of the Customer Strategy Network, a global alliance of independent CRM and loyalty marketing practitioners.

Posts By Bill Hanifin, CLMP

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Bond Brand Loyalty
An Interview With Bond Brand Loyalty and rDialogue Discussing Their Recent Merger
Bond Brand Loyalty announced the acquisition of rDialogue on Feb 11. The press release provides the first level of information about the...
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Leadership
Happiness is Key to Employee and Customer Loyalty
An introduction to happiness and employee/customer loyalty JoAnna Brandi is a Certified Chief Happiness Officer who I was grateful to meet during...
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Headlines
Don’t Be Afraid to Make Changes to Your Loyalty Strategy in 2020
Celebrating the New Year is an annual ritual that can be a powerful influencer for the upcoming year, or it can be...
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Loyalty Technology
What Brands Need to Know About Buying Enterprise Software
What brands need to know before buying enterprise software Is the current model for enterprise software providers about to shift dramatically? The...
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Data-Driven Marketing
The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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Loyalty Technology
December Editorial Focus: Loyalty Marketing and Customer Engagement Technology
Our coverage of the Retail sector during November cracked open topics that brought high levels of interest and passionate responses from readers...
408
Leadership
Letter from the Editor: November Editorial Focus, News, and Notes
We’re in the 4th quarter of the year and I thought it was a good time to update you on news around...
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Loyalty Strategy
Are Loyalty Points Really Dead?
“Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the...
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Discussion
Introducing a New Column: Real. Life. Loyalty.
The Wise Marketer is working to become the leading voice for customer engagement and loyalty marketing. Every day we deliver timely and...
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Retail - eCommerce
How Do You Build a Great Brand? Lessons from DTC Retailers
There is a renewal in consumer interest in brands today. Have you felt it? Just when it seemed that consumers were satisfied,...

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