The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Bill Hanifin, CLMP

In addition to serving as Chief Executive Officer for the Wise Marketer Group, Bill is CEO of Hanifin Loyalty by Impact 21. Bill focuses his work at the intersection of data-driven marketing, payment products, and marketing technology. He is also co-Founder of the Customer Strategy Network, a global alliance of independent CRM and loyalty marketing practitioners.

Posts By Bill Hanifin, CLMP

159

Loyalty Strategy
Amazon Prime Is Not a Loyalty Program

Monday was a national holiday in the US and Canada. The rest of the world may not care much, but we took...
553

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Brand Loyalty
How to Destroy a Brand in Three Easy Steps

The most powerful brands are forged from different fires. Some point towards a visionary founder who crafted a product line to meet...
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Loyalty Strategy
7 Examples of the Good, Bad, and Ugly of Customer Loyalty in 2021

The best way to learn about customer loyalty is to join many programs, whether you want to or not, and experience the...
444

Loyalty Strategy
Wise Marketer New Year Message – Should Businesses Return to Normal After the Pandemic?

The most popular message for the New Year seems to be a wish to say goodbye to 2020 and “return to normal”...
507

Customer Experience
Bond and Uber Partner to Solve the Last Mile of Customer Loyalty

Just in time for the holiday season, Bond Brand Loyalty announced a new partnership with Uber to bring last-mile, on-demand delivery of...
563

B2B
B2B Loyalty Marketing: A Fresh Perspective from AUS/NZ

B2B has been a hot topic during 2020 and we have shared viewpoints from both a US and UK perspective over the...
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Data and Privacy
What’s the Impact of Data Privacy Regulation on Loyalty Marketing?

[Editor’s Note: The management, care and use of PII (Personally identifiable information) is bubbling to the top of legislative agendas across the world...
646

Retail
How Do Private Equity Investors Really Impact the Retail Industry?

Myth-busting this uneasy relationship between private equity and retail with Tom Trkla, Chairman and Chief Executive Officer of Brookwood Financial Partners LLC...
508

Loyalty Technology
1:1 Contactless Commerce & Loyalty Technology for Retailers

You may have seen in late June, that Stuzo, a provider of intelligent 1:1 loyalty and contactless commerce technology for high frequency,...
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Health and Wellness
Finding Success With Healthcare Loyalty

Healthcare is one of those things that people take for granted — until they don’t. If anything has been learned from the...

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