The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Bill Hanifin, CLMP

In addition to serving as Chief Executive Officer for the Wise Marketer Group, Bill is CEO of Hanifin Loyalty by Impact 21. Bill focuses his work at the intersection of data-driven marketing, payment products, and marketing technology. He is also co-Founder of the Customer Strategy Network, a global alliance of independent CRM and loyalty marketing practitioners.

Posts By Bill Hanifin, CLMP

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Loyalty Strategy
What Tim Hortons Can Learn from Starbucks about Customer Loyalty

The timing of the announcement of the new Tim Hortons Rewards program and the latest update to the Starbucks Rewards program was...
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Events
A LETTER FROM THE CEO

Living in the information-laden society of today, how do you find the information that really matters to you? The internet, and your...
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Headlines
2018 Loyalty Marketing Year in Review – Part 2

After reviewing all the news reported during 2018, our staff identified 4 topics that you needed to know about as we transition...
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Headlines
2018 Loyalty Marketing Year in Review – Part 1

2018 was a newsworthy year in customer engagement and loyalty marketing. Even though we live with this industry daily, there is often...
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Loyalty Strategy
Black Friday Fueled by Customer Loyalty

(Updated: December 11th, 2019, 3:00 PM) Editor’s note: One of the most valuable services we provide our readers is to stimulate what...
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Airlines
Has the unbundling of the in-flight experience jeopardized Airline Loyalty?

Photo by Suhyeon Choi The airline industry traverses a boom and bust cycle like no other on earth. When fuel prices are low,...
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Customer Engagement
Streaming media – A new frontier for Loyalty Marketing

Photo by Victoria Heath You’ve mustered the courage to cut the cable on your television service at home. In the end, the decision...
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Loyalty Strategy
How does CVS ExtraCare stack up against Walgreens Balance Rewards? The Tale of two Tapes

The news of Amazon’s big move into the pharmacy business caught our attention. Predictions about the impact of the impending disruption of...
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Customer Experience
Is Employee Training the “Jesus Nut” of Customer Loyalty?

Pilot lore from the Vietnam era has it that a single point of risk existed on the most popularly flown helicopters of...
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Loyalty Strategy
5 Top Trends for Customer Loyalty in 2018: Part 3

A Research based perspective on the future of Customer Loyalty Wrapping up our 3-part series on the Top 5 Trends for Customer...

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