The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Bryan Pearson
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47Retail4 Ways Fathers Want Retailers To Recognize Them – Now
With parents and kids forced to stay at home due to Covid-19, the desire among fathers to find goods that make their...
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121RetailIs Covid-19 Stymying Retail’s Intelligence – And Making AI More Critical Than Ever?
Covid-19 Is Testing Retail Intelligence. Will Retailers Pass? The question came to mind after reading this statement in an article by the CEO...
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81Brand Loyalty200+ Companies Join Facebook Boycott, Should You? 3 Questions To Ask
Chances Are, Facebook Users May Not Notice The Missing Ads And that probably doesn’t matter. The desired effect of the advertising boycott...
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186RetailShould Stores Have Been Doing This All Along? 6 Ways The Pandemic Is Forcing Retail Reinvention
The Threat Of Illness Is Reconstructing Retail. The Timing Is Past Due. As retailers gradually reopen their locations with changes that mitigate...
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1.3KCustomer ExperienceRetailers Coming Around to Special Needs
A princess in a wheel chair dreams just as big as a princess in a glass slipper. And if she has her...
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3.0KLoyalty StrategyA Glimpse into CVS’ First Paid Loyalty Program
In rolling out its first paid membership loyalty program, CarePass, CVS Pharmacy not only is demonstrating confidence in its 20 years of...
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1.1KRetailGen Z is Taking Retailers Back to School
Here’s a lesson retailers should brush up on before back-to-school sales start: Preteen promotions 101 (Gen Z). Kids are graduating to consumerism...
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2.1K1Customer ExperienceRobots are Taking Over at Kroger, Walmart & Whole Foods. What Could Possibly Go Wrong?
Robots don’t need food, but they do need a recipe for success. This is especially the case when they’re added to the...
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2.3KCustomer EngagementIs This Retail’s Most Overlooked Market Segment?
Call them the hot new “in” b’tweens: Boys ages 8 to 12, an often overlooked retail segment, yet has developed enough spending...
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1.4KAmazon5 Unexpected Ways Amazon Prime has Changed Retail
What do you give a company that has everything? Amazon, the world’s largest retailer with nearly 200 million unique monthly visits, wants...
