The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Bryan Pearson
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16RetailPersonalizing Price With AI: How Walmart, Kroger Do It
Who invests a database worth of intelligence into the price of a chocolate bar? Turns out, it could be more than half...
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45Retail4 Answers To The Hardest Post-Pandemic Back-To-School Hiring Problems
Committed workers are the latest in fashion this back-to-school season. And for many retailers, the accessories that will pull their operational outfit...
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71RetailMaking Online Fulfillment a Feel-Good Experience
There are a trillion reasons why online retailers have to pack each delivery box with something that captures the emotion of the...
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189Loyalty StrategyPermission-Based Advertising is the New Click-And-Collect
In June, an international coalition of consumer rights organizations and data protection experts called for a ban on “surveillance-based advertising.” Are you surveilling the...
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148RetailGoing Long When Goods Run Short: 5 Ways To Keep Customers
Production and cargo ships might have been stalled, but shoppers keep on moving. For retailers short of in-demand goods, this could mean...
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382RetailRetailers Are Accepting Crypto. Should Loyalty Programs Be Next?
You can’t hold loyalty in your hand. So it’s fitting that 44% of people would like it measured in cryptocurrencies. That is...
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268RetailRevolutionizing Main Street: How Shopping Hubs Are Changing
What becomes of Main Street when all of its retail traffic is redirected to Dot-Com Avenue? El Centro knows. El Centro is...
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313RetailBest Buy, In Launching Beta, Is Geeking Out For Small Biz
How much does it cost to get a house call from the Geek Squad? For 90 minutes, $49.99. This helps explain the...
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349RetailThese 10 Retailers Are Adding Stores In 2021. Here’s Why
Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or...
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308RetailIs Retail Missing An Opportunity In Wellness Tech?
Not everyone wakes up with purpose these days. As the clock ticks relentlessly toward another expanse of (for many) open hours, more...
Recent Posts
#143: Subscription (Paid) Loyalty in Hotels, Coffee Chains and Airlines – What’s Working?
Personalizing Price With AI: How Walmart, Kroger Do It
3 Tactical Steps to Increase Potential Profits From Mid-Tier Customers
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#142: An Innovative Loyalty Model from Wharton’s Professor of Marketing, Peter Fader (Short Summary Show)
Loyalty Newswire – September 13th, 2021
2021’s Retail Investor Boom Shows Time Is Right for an Ownership Economy
