The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Bryan Pearson
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1.0KCustomer ExperienceRetailers Coming Around to Special Needs
A princess in a wheel chair dreams just as big as a princess in a glass slipper. And if she has her...
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2.5KLoyalty StrategyA Glimpse into CVS’ First Paid Loyalty Program
In rolling out its first paid membership loyalty program, CarePass, CVS Pharmacy not only is demonstrating confidence in its 20 years of...
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862RetailGen Z is Taking Retailers Back to School
Here’s a lesson retailers should brush up on before back-to-school sales start: Preteen promotions 101 (Gen Z). Kids are graduating to consumerism...
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1.9K1Customer ExperienceRobots are Taking Over at Kroger, Walmart & Whole Foods. What Could Possibly Go Wrong?
Robots don’t need food, but they do need a recipe for success. This is especially the case when they’re added to the...
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1.8KCustomer EngagementIs This Retail’s Most Overlooked Market Segment?
Call them the hot new “in” b’tweens: Boys ages 8 to 12, an often overlooked retail segment, yet has developed enough spending...
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1.1KAmazon5 Unexpected Ways Amazon Prime has Changed Retail
What do you give a company that has everything? Amazon, the world’s largest retailer with nearly 200 million unique monthly visits, wants...
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2.4KColumnistsWorking the Rainbow: 5 Retailers that are Real about LGBTQ Support
We saw a lot rainbows in June. But what about the rest of the year? While an avalanche of retailers came out...
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2.5KfeaturedBuying Perishables Online is Changing Customer Service Big Time
In seemingly less time than it takes for a frozen chicken to thaw, the in-store grocery experience is changing. And online chicken...
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1.9KfeaturedFather’s Day Expected to Generate $2.5 Billon in Clothing Sales
This Father’s Day, nearly four in 10 children will venture where no father wants to go: the department store. And to prove their...
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2.2KCustomer EngagementSelf-Care 2025: 5 Predictions For How Retail Will Treat Shopper Wellness
If retailers think they can prescribe wellness for their shoppers, their best outcome for success depends, a lot, on prevention. Preventing the...
