The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By David Slavick
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3.2K1Loyalty Strategy7 Deadly Sins of Loyalty Marketing
As I continue to observe loyalty programs across multiple sectors, time and again I see failures that can readily be solved-for. These...
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2.7KLoyalty StrategyBest Practices to Increase ROI in Retail Loyalty Programs
Philosophically and financially, realizing the financial return from a customer loyalty strategy requires patience, it is a marathon, not a sprint. Always...
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2.8KCustomer EngagementThe Brand Love is Real
From the first time we met, I could feel a connection. You asked me questions and showed sincerity in learning more about...
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4.4KCustomer ExperienceBrand Evangelists … Fuel for Loyalty Program Growth
In traditional advertising and marketing circles the most desired result from brand impressions is advocacy. Advocacy represents belief and that breeds word...
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4.1KLoyalty StrategyWhat’s Your Favorite Flavor … of Loyalty?
Loyalty comes in many flavors. Depending on the tastes of your customers, you may need to offer something more exciting than vanilla,...
Recent Posts
Finding Sporting Goods Sales When Customers Throw In The Towel
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
