The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Kelly Shermach
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4.1KCustomer EngagementGaming the system: Adding entertaining interactivity to encourage loyalty
Gamification, by its academic definition, enhances an experience to support the overall value. For companies in e-commerce to pharmaceuticals, simple gaming interactions...
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8.5KHotel And HospitalityAccorHotels uses biometrics to grow Le Club loyalty
Once a poetic way to describe an experienced person, AccorHotels is reading the map of the world in consumers’ faces to direct...
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4.5KCustomer ExperienceBrand loyalty will drive automakers’ future
Autonomous and electric vehicles are coming. But to finance their development and win automakers favor when the next-generation vehicles go to market,...
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3.4K2Customer EngagementThird-party retail Amazon Prime’s next perk?
According to a recent survey by RBC Capital Markets, Amazon Prime’s U.S. membership may have peaked. It showed no growth between June...
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4.0KCustomer EngagementCould cryptocurrency increase Millennial loyalty engagement, reduce loyalty liabilities?
Do Millennials like loyalty programs? Doubters and disruptors want cryptocurrency in the mix of redemption options. But will allowing drivers to pay for vehicle...
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5.2KCustomer ExperienceIs consumer loyalty increasing or decreasing? Conflicting reports
Recent research calls consumer loyalty stronger than ever. Or it announces a downward spiral. Which depends on what you read. By Kelly...
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3.6K1Retail - Specialty RetailJeep Wave goes off road with loyalty and subscription program
Jeep and Mercedes Benz just joined Cadillac, BMW, Porsche and Volvo. This week both introduced subscription plans for those loathe to lease...
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5.7KCoalition Loyalty MarketingBlockchain could pay big dividends for hotel loyalty and rewards
The decentralized, secure and shareable nature of blockchain technology has captured the imagination of fintechs. And other industries want in, too. Hotels,...
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4.4KCards & PaymentsFirst Goldman Sachs Co-brand Card Likely to Pique Consumer Interest
Mega brand Apple has a consumer credit co-brand with Barclaycard. However, the anticipated Goldman Sachs competitor likely will win both the bank...
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4.7KData and PrivacyConsumer-controlled data sales – at scale.
We reported earlier on Wibson.org’s app. Data trade innovators didn’t need the Cambridge Analytica scandal to motivate their business models. But it...
Recent Posts
B2B vs B2C Loyalty Programs: What Are the Key Differences?
#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon’s Vice President of Loyalty Strategy
Generation Alpha May Be The Mall’s Best Future Bet
Why Is Loyalty Fraud on the Rise?
Brands Must Create Better Connections in a Cookieless Future
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#164: Loyalty Magazine Awards – Now the International Loyalty Awards (Short Show Summary)
