Kelly Shermach

Posts By Kelly Shermach

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  4.3K

  Customer Engagement

  Gaming the system: Adding entertaining interactivity to encourage loyalty

  Gamification, by its academic definition, enhances an experience to support the overall value. For companies in e-commerce to pharmaceuticals, simple gaming interactions...

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  8.9K

  Hotel And Hospitality

  AccorHotels uses biometrics to grow Le Club loyalty

  Once a poetic way to describe an experienced person, AccorHotels is reading the map of the world in consumers’ faces to direct...

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  4.8K

  Customer Experience

  Brand loyalty will drive automakers’ future

  Autonomous and electric vehicles are coming. But to finance their development and win automakers favor when the next-generation vehicles go to market,...

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  3.7K

  2

  Customer Engagement

  Third-party retail Amazon Prime’s next perk?

  According to a recent survey by RBC Capital Markets, Amazon Prime’s U.S. membership may have peaked. It showed no growth between June...

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  4.5K

  Customer Engagement

  Could cryptocurrency increase Millennial loyalty engagement, reduce loyalty liabilities?

  Do Millennials like loyalty programs? Doubters and disruptors want cryptocurrency in the mix of  redemption options. But will allowing drivers to pay for vehicle...