The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Kelly Shermach
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5.7KCustomer ExperienceIs consumer loyalty increasing or decreasing? Conflicting reports
Recent research calls consumer loyalty stronger than ever. Or it announces a downward spiral. Which depends on what you read. By Kelly...
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4.3K1Retail - Specialty RetailJeep Wave goes off road with loyalty and subscription program
Jeep and Mercedes Benz just joined Cadillac, BMW, Porsche and Volvo. This week both introduced subscription plans for those loathe to lease...
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6.1KCoalition Loyalty MarketingBlockchain could pay big dividends for hotel loyalty and rewards
The decentralized, secure and shareable nature of blockchain technology has captured the imagination of fintechs. And other industries want in, too. Hotels,...
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4.7KCards & PaymentsFirst Goldman Sachs Co-brand Card Likely to Pique Consumer Interest
Mega brand Apple has a consumer credit co-brand with Barclaycard. However, the anticipated Goldman Sachs competitor likely will win both the bank...
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5.3KData and PrivacyConsumer-controlled data sales – at scale.
We reported earlier on Wibson.org’s app. Data trade innovators didn’t need the Cambridge Analytica scandal to motivate their business models. But it...
Recent Posts
Finding Sporting Goods Sales When Customers Throw In The Towel
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
