There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making decisions that...
For many accounting professionals, understanding the loyalty program as a liability to the company is hard to avoid given the massive program...
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...
When it comes to your company’s loyalty program, it’s not enough to know that loyalty programs frequently accomplish their objectives — you...
As global markets have become progressively more entwined, it’s become crucial to standardize the accounting rules by which companies record and report...
To the great delight of customers, many companies offer loyalty programs. These programs allow customers to receive rewards for the purchases they...