The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Len Llaguno

Posts By Len Llaguno

1.9K

Loyalty Finance
Loyalty Finance Part 3: Seven Tactics to Maximize Loyalty Program Value

There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making decisions that...
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Loyalty Finance
Loyalty Finance Part 2: Loyalty Programs – A Liability or an Asset?

For many accounting professionals, understanding the loyalty program as a liability to the company is hard to avoid given the massive program...
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Executive Interview
Loyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program

New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...
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Customer Engagement
The Most Effective Loyalty Metrics for Measuring Customer Loyalty ROI

When it comes to your company’s loyalty program, it’s not enough to know that loyalty programs frequently accomplish their objectives — you...
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Loyalty Strategy
Estimating Breakage in the Wake of New Accounting Standards

As global markets have become progressively more entwined, it’s become crucial to standardize the accounting rules by which companies record and report...
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Data and Privacy
A Professional’s Guide to Loyalty Program Liability

To the great delight of customers, many companies offer loyalty programs. These programs allow customers to receive rewards for the purchases they...

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