The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Len Llaguno
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1.1KLoyalty FinanceLoyalty Finance Part 3: Seven Tactics to Maximize Loyalty Program Value
There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making decisions that...
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1.3KLoyalty FinanceLoyalty Finance Part 2: Loyalty Programs – A Liability or an Asset?
For many accounting professionals, understanding the loyalty program as a liability to the company is hard to avoid given the massive program...
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1.4KExecutive InterviewLoyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...
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3.9KCustomer EngagementThe Most Effective Loyalty Metrics for Measuring Customer Loyalty ROI
When it comes to your company’s loyalty program, it’s not enough to know that loyalty programs frequently accomplish their objectives — you...
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2.3KLoyalty StrategyEstimating Breakage in the Wake of New Accounting Standards
As global markets have become progressively more entwined, it’s become crucial to standardize the accounting rules by which companies record and report...
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6.7KData and PrivacyA Professional’s Guide to Loyalty Program Liability
To the great delight of customers, many companies offer loyalty programs. These programs allow customers to receive rewards for the purchases they...