The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Margaret Meraw, CLMP
Margaret formerly worked for RBC Royal Bank (RBC), the largest financial institution in Canada. During her vast and varied career, she worked on many transformational initiatives involving strategy, design and launch of new product and loyalty programs for international credit card portfolios within Canada, the United States, and throughout the Caribbean. She was also part of the 3-year task force responsible to launch EMV (Chip and PIN) within Canada. Margaret oversaw a team responsible to manage 150+ global vendors supporting the complex Payments Industry. Margaret also led in the establishment of Moneris Solutions, an Acquiring and Payments Solution provider created as part of a merger between RBC and the Bank of Montreal. Prior to Margaret’s focus on the Payments and Loyalty Marketing specialties, she assisted in transforming RBC’s Service Delivery throughout Canada, instituted global policies and procedures, and even worked as a branch manager. Margaret has a Masters in Business Administration and Graduate Degree in Management from Athabasca University (CA). She joined the Loyalty Academy faculty in March of 2017 and was named to the Board of Regents in December of the same year.