The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Mike Capizzi, CLMP
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424Loyalty StrategyThe Moment of Truth for Loyalty Marketers
Marketers often talk about the “moment of truth” in their interactions with customers. For loyalty marketers that moment typically starts with the...
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1.3KCustomer EngagementTowards a Universal View of the Customer
Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper...
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1.2KLeadershipThe Search for Qualified Loyalty Marketers …
Loyalty Marketing is a unique discipline. If you look around the world you will find very few business disciplines as large as Loyalty...
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2.9KLoyalty StrategyTechnology Enables. Imagination Wins.
There is a solid reason why Domino’s is the #1 pizza chain on the planet. They have an unrelenting pursuit of excellence...
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1.3KEventsCHANGES THAT MATTER
A letter from the Dean of the Loyalty Academy Change is inevitable. The pace and direction of change is what challenges most...
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1.5KLoyalty StrategyOther People’s (Reward) Money
A guide to making your value proposition even more attractive to loyalty program members without carrying the full burden of reward cost....
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3.4K1Loyalty TechnologyLoyalty & Rewards: Pathways to Success
In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition...
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3.7KHeadlinesA Trip Down (Rewards) Memory Lane
A historical perspective on the ever-changing role of rewards in a loyalty value proposition. By Mike Capizzi, CLMP Consumers join loyalty marketing...
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4.5KData and PrivacyGDPR – Opportunity or Threat?
New research from IBM concludes that GDPR and changing consumer attitudes are causing companies to re-evaluate everything they do with personal data. ...
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3.9KAI - Artificial IntelligenceGaming, Gambling and the AI Concierge
If you’re wondering about how to incorporate promising Artificial Intelligence (AI) technologies into your loyalty marketing platform, try this example on for...
