Whenever I get together for dinner with my 30-year-old son, the conversation inevitably turns to technology. Amidst our interesting discussions about politics, economics,...
We have been bombarded lately with inquiries from loyalty marketers around the world asking… How are we supposed to retain customer loyalty...
Welcome to 2021! It certainly took a long and winding road to get here but the New Year has finally arrived. As we...
First, the bad news! Fraudulent activities in the loyalty marketplace continue to grow and evolve. Attacks in the airline and hotel industries, long...
A new survey released by McKinsey & Company sheds some interesting light on the changes underway in the B2B marketing and sales...