The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Mike Giambattista, CLMP

Mike has over 25 years of experience in digital marketing and publishing. He previously served as President of Rankster, a digital agency focused on helping organizations grow their customer bases and increase revenues. His CV includes work for The Miami Herald, Tribune Media, Medi-Share, Newsweek Publishing, and more.

Posts By Mike Giambattista, CLMP

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Bond Brand Loyalty
Love & Loyalty: Sephora and Bond Brand Loyalty Talk Customer Loyalty at CRMC 2019

The presentations at this year’s CRMC conference in Chicago did not disappoint. Sephora’s customer loyalty is constantly changing with the market, always...
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AI - Artificial Intelligence
What Happens when You Can Empathize with Your Customers at Scale?

A conversation with Robin Collyer of Pegasystems I had seen the headline announcing that Uber would begin deactivating riders if their rating...
1.9K

Bond Brand Loyalty
Culture is the Differentiator – A Conversation with Bond Brand Loyalty

Bob Macdonald, CEO of Bond and Morana Bakula, VP of Customer Experience talk about organizational culture, and how aligning it with brand...
2.8K

Brand Loyalty
Brand Loyalty Survey: The Most Innovative Tech Brands

Robert Passikoff has become a good friend of The Wise Marketer. We’ve had innumerable conversations about branding & loyalty. We’ve talked on...
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Cards & Payments
In-Car Payments: Traffic Safety Nightmare or the #BESTTHINGEVER?

There isn’t a person who works in the loyalty space who wouldn’t agree that the advent of mobile payments has universally revolutionized...
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Data and Privacy
It’s Time to Take Loyalty Fraud Seriously

We report frequently on the subject of loyalty fraud for two main reasons. 1) Because maintaining the integrity of a loyalty program...
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Loyalty Strategy
Deloitte Digital on the Emotional Triggers for Customer Loyalty [REPORT]

At the outset I probably need to issue a rather large disclaimer. There is an inherent danger in boiling down big, gnarly, and...
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Data and Privacy
GDPR Violations and Fines: One Year Later

If you believed the hype and headlines, it looked like another Y2K-style calamity was about to hit the business world. Intended originally to...
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Bond Brand Loyalty
The 2019 Bond Brand Loyalty Report has LOTS of Perspective

I’ve noted here before that we sit in a privileged position within the customer loyalty community. Because of our role as educators...
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Brand Loyalty
Sports League Loyalty: A conversation with Robert Passikoff

In this episode, Robert and I discuss Brand Keys’ recent research on the qualitative aspects of major sports league loyalty. To say...

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