The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Mike Giambattista, CLMP
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1.7KBond Brand LoyaltyLove & Loyalty: Sephora and Bond Brand Loyalty Talk Customer Loyalty at CRMC 2019
The presentations at this year’s CRMC conference in Chicago did not disappoint. Sephora’s customer loyalty is constantly changing with the market, always...
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1.5KAI - Artificial IntelligenceWhat Happens when You Can Empathize with Your Customers at Scale?
A conversation with Robin Collyer of Pegasystems I had seen the headline announcing that Uber would begin deactivating riders if their rating...
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1.4KBond Brand LoyaltyCulture is the Differentiator – A Conversation with Bond Brand Loyalty
Bob Macdonald, CEO of Bond and Morana Bakula, VP of Customer Experience talk about organizational culture, and how aligning it with brand...
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2.0KBrand LoyaltyBrand Loyalty Survey: The Most Innovative Tech Brands
Robert Passikoff has become a good friend of The Wise Marketer. We’ve had innumerable conversations about branding & loyalty. We’ve talked on...
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2.4K2Cards & PaymentsIn-Car Payments: Traffic Safety Nightmare or the #BESTTHINGEVER?
There isn’t a person who works in the loyalty space who wouldn’t agree that the advent of mobile payments has universally revolutionized...
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2.8KData and PrivacyIt’s Time to Take Loyalty Fraud Seriously
We report frequently on the subject of loyalty fraud for two main reasons. 1) Because maintaining the integrity of a loyalty program...
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2.7KLoyalty StrategyDeloitte Digital on the Emotional Triggers for Customer Loyalty [REPORT]
At the outset I probably need to issue a rather large disclaimer. There is an inherent danger in boiling down big, gnarly, and...
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3.3KData and PrivacyGDPR Violations and Fines: One Year Later
If you believed the hype and headlines, it looked like another Y2K-style calamity was about to hit the business world. Intended originally to...
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2.4KBond Brand LoyaltyThe 2019 Bond Brand Loyalty Report has LOTS of Perspective
I’ve noted here before that we sit in a privileged position within the customer loyalty community. Because of our role as educators...
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1.9KBrand LoyaltySports League Loyalty: A conversation with Robert Passikoff
In this episode, Robert and I discuss Brand Keys’ recent research on the qualitative aspects of major sports league loyalty. To say...
