The presentations at this year’s CRMC conference in Chicago did not disappoint. Sephora’s customer loyalty is constantly changing with the market, always...
A conversation with Robin Collyer of Pegasystems I had seen the headline announcing that Uber would begin deactivating riders if their rating...
Bob Macdonald, CEO of Bond and Morana Bakula, VP of Customer Experience talk about organizational culture, and how aligning it with brand...
Robert Passikoff has become a good friend of The Wise Marketer. We’ve had innumerable conversations about branding & loyalty. We’ve talked on...
There isn’t a person who works in the loyalty space who wouldn’t agree that the advent of mobile payments has universally revolutionized...
We report frequently on the subject of loyalty fraud for two main reasons. 1) Because maintaining the integrity of a loyalty program...
At the outset I probably need to issue a rather large disclaimer. There is an inherent danger in boiling down big, gnarly, and...
If you believed the hype and headlines, it looked like another Y2K-style calamity was about to hit the business world. Intended originally to...
I’ve noted here before that we sit in a privileged position within the customer loyalty community. Because of our role as educators...
In this episode, Robert and I discuss Brand Keys’ recent research on the qualitative aspects of major sports league loyalty. To say...