The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Rick Ferguson, CLMP
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5.5K1Loyalty StrategySweat your way to rewards
Studies of consumer psychology tell us that consumers are motivated by rewards and recognition. Entice them with economic rewards and soft benefits...
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3.9KLoyalty TechnologyUK outpaces US in mobile wallet use
A new report reveals that mobile wallet use in the United Kingdom has outpaced usage in the United States. Meanwhile, in India,...
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4.6KAirlinesAlaska Air faces growing pains
The Seattle Times reports trouble brewing over at Alaska Air—a round of cost-cutting, a complicated merger with Virgin America, and intense competition...
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3.9KMobile PaymentsChina Laps US in Mobile Payments
Fintech experts continue to express amazement at the pace with which Chinese consumers have adopted mobile payments. While US consumers remain skittish...
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4.8KLoyalty StrategyMerkle acquires HelloWorld
Dentsu Aegis Network, owner of Merkle and its Merkle Loyalty Solutions division, announced that it has acquired Detroit, Michigan-based HelloWorld, a digital...
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4.9KCustomer ExperienceSamsung doesn’t want to sell you anything
2017 saw retailers enter a year of innovation as they rethought customer loyalty, the omnichannel experience, data personalization, and even the brick-and-mortar...
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4.5KCustomer EngagementAmazon wants to kill your smartphone
Amazon is such a dominant player in so many consumer sectors that it’s easy to forget that the company actually has a...
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5.8KCustomer EngagementInsight: Is personalization the new loyalty?
After all the hand-wringing in the retail industry over the past year about the gap between customer expectations of personalized customer experience...
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6.0KAirlinesNews flash: Business travelers love loyalty programs
While it may not be a tremendous insight to know that business travelers are heavy users of loyalty programs, the story behind...
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4.4K1Customer ExperienceNeed a free ride? Stop here first
The Atlantic has a glimpse into the future of driverless automobiles—one in which hailing a car is actually free! As modern-day marketing...
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[Webinar] Consumer Loyalty: Building Consistent Engagement in Everyday Retail
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[Webinar] Creating Contactless Loyalty: Building Human Connections in an Increasingly Contactless World
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