Rick Ferguson, CLMP

Posts By Rick Ferguson, CLMP

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  6.0K

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  Loyalty Strategy

  Sweat your way to rewards

  Studies of consumer psychology tell us that consumers are motivated by rewards and recognition. Entice them with economic rewards and soft benefits...

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  Loyalty Technology

  UK outpaces US in mobile wallet use

  A new report reveals that mobile wallet use in the United Kingdom has outpaced usage in the United States. Meanwhile, in India,...

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  Airlines

  Alaska Air faces growing pains

  The Seattle Times reports trouble brewing over at Alaska Air—a round of cost-cutting, a complicated merger with Virgin America, and intense competition...

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  Mobile Payments

  China Laps US in Mobile Payments

  Fintech experts continue to express amazement at the pace with which Chinese consumers have adopted mobile payments. While US consumers remain skittish...

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  Loyalty Strategy

  Merkle acquires HelloWorld

  Dentsu Aegis Network, owner of Merkle and its Merkle Loyalty Solutions division, announced that it has acquired Detroit, Michigan-based HelloWorld, a digital...