The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Rick Ferguson, CLMP

Rick is an acknowledged expert in the theory and practice of loyalty marketing. Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. He previously led global thought leadership efforts at Aimia and LoyaltyOne.

Posts By Rick Ferguson, CLMP

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Loyalty Strategy
Sweat your way to rewards

Studies of consumer psychology tell us that consumers are motivated by rewards and recognition. Entice them with economic rewards and soft benefits...
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Loyalty Technology
UK outpaces US in mobile wallet use

A new report reveals that mobile wallet use in the United Kingdom has outpaced usage in the United States. Meanwhile, in India,...
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Airlines
Alaska Air faces growing pains

The Seattle Times reports trouble brewing over at Alaska Air—a round of cost-cutting, a complicated merger with Virgin America, and intense competition...
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Mobile Payments
China Laps US in Mobile Payments

Fintech experts continue to express amazement at the pace with which Chinese consumers have adopted mobile payments. While US consumers remain skittish...
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Loyalty Strategy
Merkle acquires HelloWorld

Dentsu Aegis Network, owner of Merkle and its Merkle Loyalty Solutions division, announced that it has acquired Detroit, Michigan-based HelloWorld, a digital...

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