Studies of consumer psychology tell us that consumers are motivated by rewards and recognition. Entice them with economic rewards and soft benefits...
A new report reveals that mobile wallet use in the United Kingdom has outpaced usage in the United States. Meanwhile, in India,...
The Seattle Times reports trouble brewing over at Alaska Air—a round of cost-cutting, a complicated merger with Virgin America, and intense competition...
Fintech experts continue to express amazement at the pace with which Chinese consumers have adopted mobile payments. While US consumers remain skittish...
Dentsu Aegis Network, owner of Merkle and its Merkle Loyalty Solutions division, announced that it has acquired Detroit, Michigan-based HelloWorld, a digital...