The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Wise Marketer Staff
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13Executive InterviewWomen in Loyalty: Episode 7 — Clare Dorrian, SugarCRM
For Episode 7 in the Women in Loyalty™ series, we are thrilled to be joined by Clare Dorrian, CMO at SugarCRM. Clare...
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19RetailThe David vs. Goliath of Ecommerce: How Businesses Can Compete With Retail Giants Like Amazon
With a share of ecommerce sales over 50% and billions of visits every month, you could say Amazon is the Goliath of...
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21Executive InterviewMiddle East Loyalty Update: An Interview With Manav Fernandez
The customer loyalty landscape is developing rapidly in the Middle East and this interview with Manav Fernandez, co-founder and CEO, QBF Consulting,...
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3.0KLet's Talk Loyalty Podcast#153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights
As a leading loyalty expert in New Zealand Phil Devlin has a fascinating career spanning Air New Zealand, Qantas, Countdown Supermarkets and...
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25Data and PrivacyA Brand Marketers’ Responsibility: Building Trust
Trust has always been important in the relationship between brands and their customers, but it is now higher on the agenda than...
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94Loyalty StrategyBehavioural Economics and the Loyalty Market — Small Tweaks, Big Impacts
With consumer behaviour constantly evolving, so too must the loyalty market and the study of behaviour. When we think about shifts in...
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3.0KLet's Talk Loyalty Podcast
#152: Expert Insights from a Loyalty Leader in India (Short Summary Show)
This episode features insights from a truly “global voice of loyalty”. Based in India, Kunal Mohiuddin, joined me and shared lessons learned...
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53Loyalty StrategyDetermining Your Best Data Fit: For Engagement, Relevancy, and Sanity
How is your company data defined? Most gather customer insights, but, from that point, what happens to the data varies dramatically. Forrester...
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51Executive InterviewHow Collaborative Commerce Solves 5 Key CMO Challenges
The pressure on executives has never been higher. In particular, those responsible for customer loyalty are under constant pressure to deliver more...
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3.0KLet's Talk Loyalty Podcast
#151: Connecting with Customers through Compelling Content & Experiences
With consumer distrust at an all-time high, marketers are increasingly concerned about their ability to capture customer data at scale, and in...
Recent Posts
Women in Loyalty: Episode 7 — Clare Dorrian, SugarCRM
The David vs. Goliath of Ecommerce: How Businesses Can Compete With Retail Giants Like Amazon
Middle East Loyalty Update: An Interview With Manav Fernandez
#153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights
A Brand Marketers’ Responsibility: Building Trust
Behavioural Economics and the Loyalty Market — Small Tweaks, Big Impacts
