The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Wise Marketer Staff
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29AirlinesCould Loyalty Program Members Drive Post-Pandemic Recovery within the Travel Industry?
A recent survey* compiled by Points has uncovered that many loyalty members place a high value on points/miles and are taking advantage...
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48Data and Privacy48 Trillion Reasons Loyalty Fraud Is on the Rise
Although the intention of loyalty programs is to provide customers with extra value and a great customer experience, within the ecosystem lurks...
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26Loyalty TechnologyIrgen Retail Management Selects Coniq to Boost Footfall and Sales
Cilento Outlet Village to launch new and innovative real-time location aware customer loyalty program for shoppers London, UK – 16 February 2021: Coniq today...
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67AirlinesAs Travelers Eagerly Await the Recovery, Travel Membership Programs Continue to Innovate and Diversify for the Future
COVID-19 brought travel to a standstill. However, with vaccine developments and rollouts underway across multiple continents, and new testing initiatives already starting...
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2.2KLet's Talk Loyalty Podcast#82: Global Airline Loyalty Programme Insights with Evert de Boer
In early 2020, On Point Loyalty published a research report on the “Top 100 Most Valuable Airline Loyalty Programs” in the world,...
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37Loyalty TechnologyBond Named a Strong Performer Among Customer Database and Engagement Agencies by Independent Research Firm
The report states that Bond’s Synapze™ DNA’s identify offering “has tremendous potential, and marketers looking for a partner to help them stretch...
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68AirlinesThe Future of Frequent Flyer Programs: An Interview With Evert deBoer
The Wise Marketer continues its survey of the airline and travel industry with an interview with Evert de Boer, Managing Partner at...
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4.7KLoyalty NewsWireLoyalty Newswire – February 15th, 2021
Our goal is to make it easy and simple for busy loyalty professionals to stay up to date with essential news and...
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240Dining And EntertainmentCan I Have Rewards With That?
How MyMcdonald’s Rewards Is Serving Up Loyalty There are lots of reasons why the new loyalty program from the lord of the...
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2.2KLet's Talk Loyalty Podcast
#80: Loyalty Trends in APAC by Epsilon’s Ashish Sinha
As the platform powering loyalty programmes for Walgreens, Dell, Marriott Hotels and many others, Epsilon is uniquely placed to comment on global...
Recent Posts
Loyalty Newswire – March 1st, 2021
How Will the Airline and Travel Sectors Rebound in 2021?
Coalition Loyalty or Proprietary Loyalty: Insights From Around the Globe
#84: Virgin Red Loyalty Programme Launches in the UK
The Technology Driving Innovative Loyalty Programs for Convenience Stores
Serious Factory Made a “Serious Game” for Groupe Renault to Develop Behavioral Skills
