The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Wise Marketer Staff

Posts By Wise Marketer Staff

93

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Loyalty Strategy
Coalition vs Proprietary Loyalty Programs

In the “Wild Kingdom” of loyalty programs, the highest level of loyalty taxonomy would categorize program models as either Proprietary or Coalition. The two kingdoms are composed...
142

Loyalty Technology
Madison Avenue Taps Coniq to Design Unique Shopper Loyalty Program

Madison Avenue Business Improvement District to launch its Exclusive “Only On Madison” customer loyalty program in May 2021 Chicago, IL – February...
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Loyalty NewsWire
Loyalty Newswire – February 9th, 2021

Our goal is to make it easy and simple for busy loyalty professionals to stay up to date with essential news and...
162

Data-Driven Marketing
Starbucks and Headspace Offer Customers Mindfulness and Meditation in the New Year

The mental health needs of Starbucks partners (employees) and the communities we serve are diverse and affect 1 in 5 adults. Starbucks is...
86

Loyalty Strategy
Product-Level Loyalty in Home Fitness is a Cost/Benefit Trade-off

Focused on fitness? If so, the mere sight of your living room walls might be enough to break you into a cold...
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Let's Talk Loyalty Podcast
#78: Yes Rewards from ENOC – Fuel, Food & Convenience Loyalty in UAE

In late 2020, Dubai enjoyed the launch of its newest loyalty programme in the fuel, food and convenience retail space. Yes Rewards is...
117

B2B
B2B Marketing Launch Propolis Online Community for Marketers

February 2nd, 2021 — B2B Marketing, a trusted advisor to the global B2B marketing community, have launched Propolis, an online community aimed...
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Loyalty NewsWire
Loyalty Newswire – February 1st, 2021

And just like that the first month of 2021 has already come and gone. We’re doing our best to keep up with...
83

Financial Services
New Sam’s Club Mastercard Rewards Program By Synchrony Unlocks Additional Value On Sam’s Club Purchases

Sam’s Club Plus Members Get Rewarded Twice When They Shop In-Club BENTONVILLE, Ark. and PURCHASE, N.Y. and STAMFORD, Conn., Jan. 27, 2021 /PRNewswire/ — Sam’s Club, (NYSE: WMT), a leading...
110

Data-Driven Marketing
Brandmaker Posts Record Growth in 2020 as Global Marketers Prioritize Agility, Efficiency and Value

CPG, Retail and Financial Services Lead the Way in Marketing Operations Efficiency ATLANTA, Georgia, January 28, 2021 – BrandMaker, the leading innovator in...

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