The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Wise Marketer Staff

Posts By Wise Marketer Staff

106

Loyalty Technology
Geo-Loyalty Leverages Proximity Marketing to Benefit Shopping Malls and Retailers

What sector has been hit hardest by the COVID-19 pandemic? There are a few candidates, with restaurants and physical retail leading the...
104

Data and Privacy
Stuzo and Kount Partner to Bring Industry-Leading Fraud Protection to Stuzo’s Open Commerce® Platform and Managed Software Services

Kount’s Digital Identity Trust Solution Delivers Protection and Frictionless Experiences Across the Entire Customer Journey for Everyday Spend Retailers Philadelphia, PA, January...
110

Mobile Loyalty
Share the Love Survey Reveals Smartphones at the Center of Valentine’s Day 2021

Survey conducted by SlickText reviewed Valentine’s Day preferences and plans of more than 1,000 consumers NASHVILLE, Tenn.–(BUSINESS WIRE) — SlickText, a proven...
136

Employee Loyalty
Disconnected Leadership Hindering Effective Employee Engagement – Research Reveals

Only 30% of HR and IT teams are working together to deliver a cohesive digital employee experience, impacting business productivity Latest research from...
2.2K

Let's Talk Loyalty Podcast
#76: Loyalty Programme Liability Management – Len Llaguno, Founder of Kyros Insights

A key challenge for loyalty program owners is accurately predicting their loyalty program liability years ahead in the future, and how to...
107

B2B
Should Marketers Reconsider Niche Coalitions in B2B Loyalty?

While the coalition structure has long been established as a loyalty marketing program model in the consumer sector, there have been few...
91

Customer Experience
McKinsey & Company Revolutionizes Customer Experience with Experience DNA Launch

New York and London — January 25, 2021— McKinsey & Company today announced the launch of its new innovative data analytics platform, Experience DNA, to help organizations...
127

Data-Driven Marketing
New Braze Updates Help Brands Create Opportunities in Unpredictable Time

Features Include Global Control Groups, Android In-line Image Push, and SMS Custom Keyword Processing LONDON, Jan. 26, 2021 – Braze, the comprehensive customer engagement...
105

Data-Driven Marketing
SugarCRM Launches SugarPredict to Take the Guesswork Out of Sales with AI for All

CUPERTINO, Calif. – January 27, 2021 – SugarCRM Inc., the innovator of time-aware CX, today announced the launch of SugarPredict, the first...
81

News Release
The 10 Group appointed to launch sustainable laundry disruptor, w’air

Integrated marketing and communications agency wins social, PR and content brief 21st January 2021. Pilot Lite has appointed integrated marketing and communications agency The 10...

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