The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Wise Marketer Staff
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How companies use their web sites to promote brands
A new survey shows that companies are flocking to the web to promote their brands, but turf wars and strategy conflicts are...
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New research method helps predict customers’ wants
New research method helps predict customers’ wants A new method for building customer models that show why technical features are important is...
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What does the internet have in common with horse manure?
What does the internet have in common with horse manure? You could no doubt provide lots of interesting and clever answers to...
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Improved CRM and loyalty essential for food industry
A new report predicts the changes over the next ten years in the food industry. The pace of change is accelerating and...
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Digital Loyalty Networks – the high tech way forward
Technology is now so complex that it is almost impossible for one company to be everything to its customers. Partnering with others...
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Payback offers Visa payment function
A survey shows that 60% of members of German coalition loyalty card, Payback, are interested in its new Visa payment function. German...
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Which CRM firms can you remember, unaided?
A study from ITSMA reveals that few people can remember the names of CRM firms. Building a strong brand in this US$40...
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Frequency Marketing Inc. bought by Alliance Data Systems
Frequency Marketing Inc. bought by Alliance Data Systems Alliance Data Systems, operator of Air Miles in Canada, has bought Frequency Marketing, the...
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Carry The Wise Marketer in your pocket!
The Wise Marketer has gone mobile. Download it, store it, search it, keep it – whatever your PDA or mobile lets you...
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Survey: Europeans have little trust in business
Survey: Europeans have little trust in business Europeans have little trust in business or their governments. The US is more balanced, but...
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