The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Wise Marketer Staff
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The internet leads insurance customers to choose on price
The internet leads insurance customers to choose on price The internet can be a boon to insurance companies, helping them to manage...
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Australian loyalty/electronic purse card launched
Australian loyalty/electronic purse card launched Two Queensland groups have begun issuing a smart loyalty card with a built in electronic purse to...
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OTC debit cards with loyalty function almost ready to roll
OTC debit cards with loyalty function almost ready to roll With the recent granting of a patent, a debit card that doesn’t...
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Loyalty programmes: one way forward for airports
Over the next decade airports will need to generate revenue like they never have before, and the people who use the airports...
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844HeadlinesIs Your Program Performing?
Investments in customer loyalty are booming… but do program managers and partners really know the true ROI from these investments? Marketing teams...
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Utilities: maximising customer value
A new report from Datamonitor looks at some ways in which European utilities can maximise profits � but one size doesn’t fit...
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Bank creates an eBusiness in just 70 days
Bank creates an eBusiness in just 70 days Bank of Scotland’s business banking arm depends on its CRM capabilities in order to...
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Leading edge algorithms automate one-to-one marketing
Leading edge algorithms automate one-to-one marketing An Israeli company is using algorithms that its scientists developed for pattern recognition in medical diagnosis...
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Kellogg relaunches children’s loyalty programme
Kellogg relaunches children’s loyalty programme Kellogg and Yahoo! are relaunching Kellogg’s children’s loyalty programme as “Eet and Ern – powered by Yahooligans!”....
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Stealth discounts from Catalina
Stealth discounts from Catalina Catalina Marketing has launched Checkout Smart Rewards, a programme which helps supermarkets offer targeted savings privately to each...
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