The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Wise Marketer Staff

Posts By Wise Marketer Staff

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Visa and Catuity sign contract for loyalty programmes

Visa and Catuity sign contract for loyalty programmes Visa and Catuity are cooperating to provide a software engine that will allow Visa...
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Study shows happy customers make happy shareholders

Satisfied customers are loyal customers who stay longer and refer more new business, leading to increased shareholder value in the form of...
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Grocers could make better use of loyalty card data

The author of a new Brief published by Forrester Research suggests some ways in which grocers could use loyalty programme data. According...
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Reinvention needed in financial institutions

A new report reveals that many financial institutions can no longer hope to patch the holes. They need to reinvent. Customers are...
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Sainsbury’s to continue to focus on service

Sainsbury’s to continue to focus on service Sainsbury’s CEO says that understanding and satisfying its customers needs will provide the platform for...
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Catalina expands in Italy

Catalina expands in Italy With some significant new roll-outs and pilots, an era of expansion into Italy has begun for Florida-based Catalina...
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Hotel survey measures emotions as well as satisfaction

A new measure of hotel performance bridges the gap between the actual experience and what feeling resulted from it. Any marketer who...
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Hacking: Customers appreciate honesty

Hacking: Customers appreciate honesty A Philadelphia-based e-commerce company, Ecount, has shown that when it comes to dealing with customers, honesty does pay. ...
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Delta restores Medallion perks

Delta restores Medallion perks Virtual Check-In, curbside check-in and automated kiosks are back in use for Delta’s Medallion members at many airports....
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Pay multiple monthly bills in a single kiosk, instantly

NCR’s new self-service kiosk will allow customers to pay multiple bills in one place at one time, using a variety of payment...

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