The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Posts By Wise Marketer Staff
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135News ReleaseRetail Zipline Lands $30M In Series B Funding to Drive Demand from Leading Retailers
BevMo, Sephora, American Eagle Outfitters turned to Retail Zipline in 2020 to drive store execution, ensure organizational agility and streamline communications between...
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2.3KLet's Talk Loyalty Podcast#89: Introduction to Earth Rewards – A Loyalty Solution for the Environment
In this episode, I’m summarizing my interview with Ciaran Kelly, who founded “Earth Rewards”, a loyalty programme that measures, educates and inspires...
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4.9KLoyalty NewsWireLoyalty Newswire – March 15th, 2021
Happy Monday! Stay up to date with essential news and trending topics in the customer loyalty marketing industry. If you enjoy our...
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106Leadership“Let’s Talk Loyalty” Wins Loyalty Industry Accolades
The Industry’s First Podcast Wins Awards for Excellence “Let’s Talk Loyalty” is the world’s first podcast for loyalty marketing professionals worldwide, and...
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201Loyalty StrategyNew Report Finds Opportunity to Re-Think Customer Lifetime Value
New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability SAN...
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221Data-Driven MarketingMeasurement Planning, KPIs, and the Elusive Loyalty Dashboard
One of the most refined aspects of loyalty marketing is the unique ability to measure everything. By offering reward and recognition in...
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2.3KLet's Talk Loyalty Podcast
#88: Loyalty Innovation in China with Lagardère Travel Retail
Like many retailers, Lagardere Travel Retail was severely impacted by the global pandemic in 2020, particularly in China where its duty free...
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169Brand LoyaltySpilling the Tea on Gen Z: 5 Take-Aways From YMS:Online Europe
A couple of weeks ago I virtually attended the YMS:Online Europe festival to check in on the latest and greatest Gen Z...
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1421Loyalty StrategyWhat Would Happen to Customer Loyalty if Rewards Currency Became Taxable?
What would happen to the global customer loyalty business if taxing authorities declared the value of points received as ordinary income, triggering...
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2.3KLet's Talk Loyalty Podcast
#87: Roma Football Club Connects with Loyal Fans
This short summary of my interview with Laura Cagnacci discusses exciting loyalty initiatives being run for Roma Football Club by their marketing...
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