February 2nd, 2021 — B2B Marketing, a trusted advisor to the global B2B marketing community, have launched Propolis, an online community aimed at boosting marketing performance and sharing of expertise.
For the past 17 years, B2B Marketing has cultivated a community of marketers that engage with their content, attend events and network with their peers.
Now, with the launch of Propolis – a digital community for B2B marketers – this is all brought together into a digital ‘home’, providing a safe space for members to learn, connect and collaborate. Powered by Zapnito, members can develop their professional skills and build peer-to-peer relationships using e-learning courses, networking spaces and live events.
An expert hub of reports, events, articles and podcasts, Propolis is designed to allow users to learn from industry experts and connect with peers. The platform consists of eight distinct ‘hives’, each dedicated to a different pillar of B2B marketing and overseen by a recognized B2B expert. This will make it easy for users to navigate Propolis and find the information that is relevant to their needs, as well as being able to gain expert insight.
The community offers 4 tiers of membership, tied to the level of access to content. The highest tier of membership is aimed at CMOs and other decision makers, providing access to the full range of content in the community. On-demand video workshops and one-to-one consultations will allow marketers to gain insight from some of the greatest minds in their field.
David Rowlands, editor at B2B Marketing, said: “We’ve been working on Propolis behind the scenes for a long time now, so we’re absolutely delighted to finally launch it. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. It allows users to leverage new sources of intelligent insight and workflow tools to boost team productivity, as well as their own personal development.”
Charles Thiede, CEO of Zapnito, added: “We are thrilled to be working with B2B Marketing on a project that serves the needs of their B2B marketing community. The Propolis community will facilitate greater sharing of trusted expertise and collaboration, which is exactly what we stand for at Zapnito.”
B2B Marketing and Zapnito are already planning for the future of Propolis, with the aim of generating more content from users and hosting a number of virtual events on the platform.
About B2B Marketing
B2B Marketing provides a focal point for the B2B marketing sector, enabling marketers and leaders to transform their marketing with access to expert knowledge, webinars and one-to-one discussions. Their clients include IBM, ITV and the Access group.
Zapnito is the platform that helps brands deliver expertise on-demand and build sustainable communities. We help event organizers, membership associations and thought leadership communities to share knowledge, connect with their audiences and drive revenue.