The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

AI – Artificial Intelligence

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PDI Acquires SwiftIQ Expanding Its Data and Insights Solutions to Include Analytics Cloud

PDI paves the way for convenience retailers and CPG brands to maximize store-level profitability through automated analytics and AI technology January 30,...
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What Artificial Intelligence Means For Customer Loyalty Marketing

It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their business. In my circles, executives are asking...
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Artificial Intelligence Set to Transform Customer Service

To increase efficiency and satisfaction levels with Customer Service, deploying a variety of Artificial Intelligence solutions such as automated call centers, customer...
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The Future of Personalization: How to Shift Creepy to Cool

Every business today, regardless of industry, faces the threat that its goods and services will become commoditized vis-a-vis competition. Winning in this...
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What Happens when You Can Empathize with Your Customers at Scale?

A conversation with Robin Collyer of Pegasystems I had seen the headline announcing that Uber would begin deactivating riders if their rating...
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Elevating Marketing Through Artificial Intelligence and Machine Learning

There is one buzzword that has become central to all modern marketing practices – personalisation. It defines engagement. Speaking to an audience...
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Executive Interview: Kurtis Van Horn

“How in the world do you do that???” It’s a question that Kurtis Van Horn gets a lot – and it’s one...
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Executive Interview: Tamara Oliverio, Epsilon

There is a semi-famous quote that goes something like this, “Life moves pretty fast. If you don’t stop and look around once...
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Loyalty Newswire – March 4, 2019

We’re not sure if this is a seasonal phenomenon, but there is a lot of loyalty research being released right now. The...
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Loyalty Newswire: February 18, 2019

It seems like there is a lot of punditry going on in loyalty news this week. Yes, of course we have a...

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