The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Airlines
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7.6KDelta pulls back on Skymiles Diamond tier
Airlines have become so focused on catering to the top tier of elite business travelers, lavishing the first-class cabin with ever more...
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3.7KAsia: AirAsia bucks trend with frequency-based loyalty
Over the past few years, many airlines -including the Big Three U.S. carriers – have migrated their customer loyalty programs from mileage-based...
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10.6KCounterpoint: Jury still out on revenue-based FFPs
Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
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5.0KCanada: Air Canada Seeks Credit Card Partner
While it comes as no surprise after their split from Aeroplan and their impending loyalty program relaunch, Air Canada has made it...
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