The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Airlines

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Has the unbundling of the in-flight experience jeopardized Airline Loyalty?

Photo by Suhyeon Choi The airline industry traverses a boom and bust cycle like no other on earth. When fuel prices are low,...
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Roughly Half of Airline Program Members Don’t Understand their Program

To much industry fanfare and media attention, JD Power recently released their ranking of the best airline loyalty programs. Top of the...
Alliance Data’s LoyaltyOne Signs New Partnership With Samsung Electronics Canada

Alliance Data’s LoyaltyOne Signs New Partnership With Samsung Electronics Canada PLANO, Texas, July 30, 2018 /PRNewswire/ — Alliance Data Systems Corporation (NYSE:ADS), a leading provider...
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Love Me or Leave Me – Air Canada may not be the best option for Aeroplan members

The last two weeks have been very exciting for Aeroplan members! They learned from Jeremy Rabe, the new CEO of Aimia, Aeroplan’s...
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Malaysia Airlines Enrich and Loylogic Announce the Launch of Loylogic’s New BUY Miles Solution

Members of Malaysia Airlines’ Frequent Flyer Program Enrich can now purchase Enrich Miles via Loylogic’s new Buy Miles Solution to get to...
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Do Changes in Loyalty Program Terms Equal Changes in Customer Loyalty?

Companies offering tiered loyalty programs change program terms to balance costs and benefits and to gain new customers. Do they go too...
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Buy and Be Loyal to My Brand: Travel Technology and the Future of Loyalty

There was a time, and not too long ago, when one major brand could legitimately “own” the customer relationship because of its...
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SWISS Miles & More and Loylogic Disrupt Online Earn and Burn With PointsPay

Today, the majority of airline loyalty programs drive non-air redemptions via a combination of channels such as their online reward shops, vouchers...
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Bondar’s first moves portend well for United

Sensible. Aggressive. Creative. That’s how we would describe Luc Bondar’s first moves as the new head of loyalty at United Airlines. On...
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Global Flight acquires airline practice of Loyalty Advantage

Singapore, 03 April 2018 – Effective April 1, 2018, Global Flight has acquired the Singapore-based airline loyalty consulting practice of Loyalty Advantage....

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