The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Airlines
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4.3KLufthansa moves to revenue-based rewards
The Lufthansa Group airlines are joining the ranks of airlines rewarding passengers for euros spent rather than for miles flown. Beginning March...
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5.2KWill airline loyalty spinoffs make a comeback?
When Air Canada severed its relationship with the Aimia-owned Aeroplan program and announced their intention to create and operate their own proprietary...
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6.1K2Which airline loyalty programs are the most valuable?
On Point Loyalty, LLC announced the release of its first annual report on the Top 100 Most Valuable Airline Loyalty Programs around...
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5.3KAir-France KLM Flying Blue programme revamp
Air France-KLM has announced some details of its revamped Flying Blue loyalty programme effective 1 April 2018. This is the latest in...
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5.4KCanada: Air Miles Finally Gets Some Good News
After a disastrous 2016 that saw the Air Miles coalition suffer a crippling PR debacle over a failed points expiry change, and...
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6.5K
Delta pulls back on Skymiles Diamond tier
Airlines have become so focused on catering to the top tier of elite business travelers, lavishing the first-class cabin with ever more...
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3.0KAsia: AirAsia bucks trend with frequency-based loyalty
Over the past few years, many airlines -including the Big Three U.S. carriers – have migrated their customer loyalty programs from mileage-based...
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7.4KCounterpoint: Jury still out on revenue-based FFPs
Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
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4.3KCanada: Air Canada Seeks Credit Card Partner
While it comes as no surprise after their split from Aeroplan and their impending loyalty program relaunch, Air Canada has made it...
