The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Airlines
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2.2KDo Changes in Loyalty Program Terms Equal Changes in Customer Loyalty?
Companies offering tiered loyalty programs change program terms to balance costs and benefits and to gain new customers. Do they go too...
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5.0KBuy and Be Loyal to My Brand: Travel Technology and the Future of Loyalty
There was a time, and not too long ago, when one major brand could legitimately “own” the customer relationship because of its...
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4.1KSWISS Miles & More and Loylogic Disrupt Online Earn and Burn With PointsPay
Today, the majority of airline loyalty programs drive non-air redemptions via a combination of channels such as their online reward shops, vouchers...
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3.6KBondar’s first moves portend well for United
Sensible. Aggressive. Creative. That’s how we would describe Luc Bondar’s first moves as the new head of loyalty at United Airlines. On...
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4.3KGlobal Flight acquires airline practice of Loyalty Advantage
Singapore, 03 April 2018 – Effective April 1, 2018, Global Flight has acquired the Singapore-based airline loyalty consulting practice of Loyalty Advantage....
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6.0KUnited Airlines & BP form a unique loyalty “coalition”
United Airlines is teaming up with gasoline behemoth BP on an industry-leading loyalty program. It didn’t take Luc Bondar long to start...
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4.6KAlaska Air faces growing pains
The Seattle Times reports trouble brewing over at Alaska Air—a round of cost-cutting, a complicated merger with Virgin America, and intense competition...
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6.0KNews flash: Business travelers love loyalty programs
While it may not be a tremendous insight to know that business travelers are heavy users of loyalty programs, the story behind...
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4.5KLufthansa moves to revenue-based rewards
The Lufthansa Group airlines are joining the ranks of airlines rewarding passengers for euros spent rather than for miles flown. Beginning March...
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5.4KWill airline loyalty spinoffs make a comeback?
When Air Canada severed its relationship with the Aimia-owned Aeroplan program and announced their intention to create and operate their own proprietary...
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