The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
B2B
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42How To Boost B2B Loyalty Engagement With Loyalty Auctions
Looking for ways to boost engagement in a B2B loyalty program? Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method...
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59Braze Reveals Multi-Cloud Support with Microsoft Azure to Help Brands Build Resilience into Customer Engagement Strategies
Additional Updates Include Enhanced Reporting Features, Unreal Engine SDK, and a New Integration with Tealium LONDON, Oct. 6, 2020: Braze, the comprehensive customer engagement...
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210
Gooten Launches Loyalty Program for the Print-on-Demand Industry
The E-commerce Technology Company Offers a Wide Range of Benefits to Tackle Industry Challenges and Help Online Merchants Grow Their Businesses Gooten,...
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1451Should Companies Give Gifts to Customers and Employees?
With the holiday season looming, organizations will begin debating these timeless questions: “Should we send customers a gift?” “Are gifts worth the...
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371[Webinar] Lessons Learned Through Building Loyalty Channels
Webinar recording for Lessons Learned Through Building Loyalty Channels is below According to a study by McKinsey & Company in April 2020,...
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366B2B Marketing Brands Rapidly Adapt to Change in COVID-19 Era
A new survey released by McKinsey & Company sheds some interesting light on the changes underway in the B2B marketing and sales...
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393COVID-19 Forces B2B Loyalty Programs to Redefine Value
Adapting your B2B Loyalty Program in an Uncertain Market The headlines in January 2020 promised a stable and predictable future. The US...
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352B2B Loyalty: The Communication Channel
For many B2B brands the loyalty platform forms a pivotal part of the marketing and communications mix. After all, listening and speaking...
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438The Essentials Catalogue: B2B Loyalty in Action
The ancient Greek philosopher, Plato, was the original author of the phrase, “Necessity is the mother of invention.” Fast forward to a COVID-19...
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449B2B Loyalty Marketing: A Call to Arms
The Wise Marketer has been diligent and insightful in its coverage of the loyalty marketing, customer loyalty, CRM, etc. industries for more...
