The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
B2B
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89Incentive Loyalty Programs: The Difference Data Makes
It shouldn’t come as a shock to hear that data analytics is becoming an increasing necessity for the modern business, whether B2B...
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190The Post-Pandemic Evolution of B2B Sales
The past year has left most of us feeling numb as we deal with the pain, fears, and frustrations we have suffered....
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203B2B Marketing Launch Propolis Online Community for Marketers
February 2nd, 2021 — B2B Marketing, a trusted advisor to the global B2B marketing community, have launched Propolis, an online community aimed...
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217Should Marketers Reconsider Niche Coalitions in B2B Loyalty?
While the coalition structure has long been established as a loyalty marketing program model in the consumer sector, there have been few...
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525B2B Marketing: Where’s the Humour?
‘We’re here for you through this unprecedented, difficult time’. How often have we read those words since March? Accountants, email providers, hell...
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313How Can Loyalty Auctions Make Your B2B Loyalty Marketing Program a Winner?
We sat down with Glenn Shaw, Client & Business Development Director for New Zealand and Australia at B2B loyalty specialist Incentive Solutions,...
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491The New Loyalty Horizon – Remote Workers
64,000,000 people are working from home today. That’s 40% of the US workforce. The pandemic has brought dramatic change. Football games are...
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279HMI Performance Incentives Celebrates 40 Years of Incentive Excellence
From humble beginnings in group incentive travel to full-service B2B incentive expertise. NORWOOD, MA. September 15, 2020 – This year, HMI Performance Incentives...
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283B2B Loyalty Marketing: A Fresh Perspective from AUS/NZ
B2B has been a hot topic during 2020 and we have shared viewpoints from both a US and UK perspective over the...
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297
Retailers must deliver better on- and offline experiences or miss out on reduced peak season budgets
Channel hopping shoppers say Black Friday budgets down by 37% and holiday budgets down 43% Retailers need new practices to capture and...
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