The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

B2B

126

Marketing Strategies to Improve Employee Safety in the Workplace

Most people understand that marketing strategies are generally used to communicate important messages to clients or customers. However, you may not be...
170

Employee Rewards — A Time of Transition and Opportunity

At the peak of the pandemic, the unemployment rate in the U.S. hit 14.8% representing 23.1 million people. Since then, we have seen...
266

Overcoming Disruption: Understanding What Contractors Want From Distributors

As we all know, disruption has been palpable over the last few years for contractors and distributors. The way distributors do business...
367

B2B Digital Marketing: How to Build a Multilingual Website

B2B marketing spending has been continuously shifting to “the digital space.” In fact, as of January 2021, digital marketing for B2B products...
332

Content Has Become a Critical Tool for B2B Buyers

Before the global pandemic, many B2B buyers performed research online for products and services they were interested in purchasing on behalf of...
389

Four Degrees of Loyalty Fraud

Have you ever heard of the theory of Six Degrees of Separation (or the pop culture version of Six Degrees of Kevin...
333

[Webinar] How Servco Used a Customer 360 to Empower Teams Across Their Enterprise

Servco, a leader in automotive products and services, was undergoing a digital transformation and faced the challenge of having an accurate C360...
431

The Post-Pandemic Evolution of B2B Sales: Part 2

Last month in an article called The Post Pandemic Evolution of B2B Sales, we discussed how the pandemic had affected B2B sales....
495

Incentive Loyalty Programs: The Difference Data Makes

It shouldn’t come as a shock to hear that data analytics is becoming an increasing necessity for the modern business, whether B2B...
649

The Post-Pandemic Evolution of B2B Sales

The past year has left most of us feeling numb as we deal with the pain, fears, and frustrations we have suffered....

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