The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
B2B
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216[Webinar] Lessons Learned Through Building Loyalty Channels
Webinar recording for Lessons Learned Through Building Loyalty Channels is below According to a study by McKinsey & Company in April 2020,...
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234B2B Marketing Brands Rapidly Adapt to Change in COVID-19 Era
A new survey released by McKinsey & Company sheds some interesting light on the changes underway in the B2B marketing and sales...
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268COVID-19 Forces B2B Loyalty Programs to Redefine Value
Adapting your B2B Loyalty Program in an Uncertain Market The headlines in January 2020 promised a stable and predictable future. The US...
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241B2B Loyalty: The Communication Channel
For many B2B brands the loyalty platform forms a pivotal part of the marketing and communications mix. After all, listening and speaking...
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305The Essentials Catalogue: B2B Loyalty in Action
The ancient Greek philosopher, Plato, was the original author of the phrase, “Necessity is the mother of invention.” Fast forward to a COVID-19...
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314B2B Loyalty Marketing: A Call to Arms
The Wise Marketer has been diligent and insightful in its coverage of the loyalty marketing, customer loyalty, CRM, etc. industries for more...
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316B2B Loyalty and the Gemini Effect (Revisited)
Veteran B2B loyalty marketers know that the redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred...
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568Things You Must Know About a Trade Loyalty Program
Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...
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3.4KWhite Paper | Making B2B Better: A 2018 Guide
B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital...
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4.5KCould this be the oldest B2B Loyalty program in the world?
30 years ago Priority Partnership was launched to reward customers for purchasing products, to provide product information, offer product specials and much...
