The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

B2B

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B2B Digital Marketing: How to Build a Multilingual Website

B2B marketing spending has been continuously shifting to “the digital space.” In fact, as of January 2021, digital marketing for B2B products...
164

Content Has Become a Critical Tool for B2B Buyers

Before the global pandemic, many B2B buyers performed research online for products and services they were interested in purchasing on behalf of...
141

Four Degrees of Loyalty Fraud

Have you ever heard of the theory of Six Degrees of Separation (or the pop culture version of Six Degrees of Kevin...
164

[Webinar] How Servco Used a Customer 360 to Empower Teams Across Their Enterprise

Servco, a leader in automotive products and services, was undergoing a digital transformation and faced the challenge of having an accurate C360...
267

The Post-Pandemic Evolution of B2B Sales: Part 2

Last month in an article called The Post Pandemic Evolution of B2B Sales, we discussed how the pandemic had affected B2B sales....
331

Incentive Loyalty Programs: The Difference Data Makes

It shouldn’t come as a shock to hear that data analytics is becoming an increasing necessity for the modern business, whether B2B...
474

The Post-Pandemic Evolution of B2B Sales

The past year has left most of us feeling numb as we deal with the pain, fears, and frustrations we have suffered....
339

B2B Marketing Launch Propolis Online Community for Marketers

February 2nd, 2021 — B2B Marketing, a trusted advisor to the global B2B marketing community, have launched Propolis, an online community aimed...
386

Should Marketers Reconsider Niche Coalitions in B2B Loyalty?

While the coalition structure has long been established as a loyalty marketing program model in the consumer sector, there have been few...
815

B2B Marketing: Where’s the Humour?

‘We’re here for you through this unprecedented, difficult time’. How often have we read those words since March? Accountants, email providers, hell...

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