The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
B2B
-
72B2B Marketing Brands Rapidly Adapt to Change in COVID-19 Era
A new survey released by McKinsey & Company sheds some interesting light on the changes underway in the B2B marketing and sales...
-
113COVID-19 Forces B2B Loyalty Programs to Redefine Value
Adapting your B2B Loyalty Program in an Uncertain Market The headlines in January 2020 promised a stable and predictable future. The US...
-
136B2B Loyalty: The Communication Channel
For many B2B brands the loyalty platform forms a pivotal part of the marketing and communications mix. After all, listening and speaking...
-
175The Essentials Catalogue: B2B Loyalty in Action
The ancient Greek philosopher, Plato, was the original author of the phrase, “Necessity is the mother of invention.” Fast forward to a COVID-19...
-
178B2B Loyalty Marketing: A Call to Arms
The Wise Marketer has been diligent and insightful in its coverage of the loyalty marketing, customer loyalty, CRM, etc. industries for more...
-
198B2B Loyalty and the Gemini Effect (Revisited)
Veteran B2B loyalty marketers know that the redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred...
-
4.4KCould this be the oldest B2B Loyalty program in the world?
30 years ago Priority Partnership was launched to reward customers for purchasing products, to provide product information, offer product specials and much...
-
3.6KFinding the Consumer Inside Your B2B Clients
Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the...
