The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
B2B
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1.6KThe Essentials Catalogue: B2B Loyalty in Action
The ancient Greek philosopher, Plato, was the original author of the phrase, “Necessity is the mother of invention.” Fast forward to a COVID-19...
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1.4KB2B Loyalty Marketing: A Call to Arms
The Wise Marketer has been diligent and insightful in its coverage of the loyalty marketing, customer loyalty, CRM, etc. industries for more...
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1.8KB2B Loyalty and the Gemini Effect (Revisited)
Veteran B2B loyalty marketers know that the redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred...
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2.8KThings You Must Know About a Trade Loyalty Program
Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...
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4.7KWhite Paper | Making B2B Better: A 2018 Guide
B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital...
Recent Posts
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25 Years in Loyalty: 5 Lessons Learned
Loyalty Newswire – September 26th, 2022
Insights on the Future of Travel Loyalty With Global Flight’s Ravindra Bhagwanani
What Is a Customer Service Knowledge Base