The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
B2B
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1.7K[Webinar] Lessons Learned Through Building Loyalty Channels
Webinar recording for Lessons Learned Through Building Loyalty Channels is below According to a study by McKinsey & Company in April 2020,...
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1.7KB2B Marketing Brands Rapidly Adapt to Change in COVID-19 Era
A new survey released by McKinsey & Company sheds some interesting light on the changes underway in the B2B marketing and sales...
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1.9KCOVID-19 Forces B2B Loyalty Programs to Redefine Value
Adapting your B2B Loyalty Program in an Uncertain Market The headlines in January 2020 promised a stable and predictable future. The US...
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1.8KB2B Loyalty: The Communication Channel
For many B2B brands the loyalty platform forms a pivotal part of the marketing and communications mix. After all, listening and speaking...
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1.7KThe Essentials Catalogue: B2B Loyalty in Action
The ancient Greek philosopher, Plato, was the original author of the phrase, “Necessity is the mother of invention.” Fast forward to a COVID-19...
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