The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
B2B
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1.5KB2B Loyalty Marketing: A Call to Arms
The Wise Marketer has been diligent and insightful in its coverage of the loyalty marketing, customer loyalty, CRM, etc. industries for more...
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1.9KB2B Loyalty and the Gemini Effect (Revisited)
Veteran B2B loyalty marketers know that the redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred...
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3.4KThings You Must Know About a Trade Loyalty Program
Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...
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4.9KWhite Paper | Making B2B Better: A 2018 Guide
B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital...
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5.4KCould this be the oldest B2B Loyalty program in the world?
30 years ago Priority Partnership was launched to reward customers for purchasing products, to provide product information, offer product specials and much...
Recent Posts
Mall of America® and Coniq partner to launch first-of-its kind membership program
Walmart, Gucci And Coke Are Getting Meta, And The Sales Are Real!
#337 : Panera Bread Shares Subscription Insights – Its Powerful, Disruptive Approach to Customer Loyalty (Short Summary Show)-with Tom Peace
SNIPP gaming platform, Gambit Rewards, partners with emerging leader in combat sporting events, the BKFC
Getting to Know White Label Loyalty
Loyalty Newswire – February 6, 2023
