The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

B2B

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B2B Marketing Launch Propolis Online Community for Marketers

February 2nd, 2021 — B2B Marketing, a trusted advisor to the global B2B marketing community, have launched Propolis, an online community aimed...
488

Should Marketers Reconsider Niche Coalitions in B2B Loyalty?

While the coalition structure has long been established as a loyalty marketing program model in the consumer sector, there have been few...
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B2B Marketing: Where’s the Humour?

‘We’re here for you through this unprecedented, difficult time’. How often have we read those words since March? Accountants, email providers, hell...
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How Can Loyalty Auctions Make Your B2B Loyalty Marketing Program a Winner?

We sat down with Glenn Shaw, Client & Business Development Director for New Zealand and Australia at B2B loyalty specialist Incentive Solutions,...
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The New Loyalty Horizon – Remote Workers

64,000,000 people are working from home today. That’s 40% of the US workforce. The pandemic has brought dramatic change. Football games are...
492

HMI Performance Incentives Celebrates 40 Years of Incentive Excellence

From humble beginnings in group incentive travel to full-service B2B incentive expertise. NORWOOD, MA. September 15, 2020 – This year, HMI Performance Incentives...
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B2B Loyalty Marketing: A Fresh Perspective from AUS/NZ

B2B has been a hot topic during 2020 and we have shared viewpoints from both a US and UK perspective over the...
475

Retailers must deliver better on- and offline experiences or miss out on reduced peak season budgets

Channel hopping shoppers say Black Friday budgets down by 37% and holiday budgets down 43% Retailers need new practices to capture and...
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93% IT Executives Find Workers Without Access to Technology Less Productive

Majority of SocialChorus/Pulse study respondents claim deskless workers left out of online engagement IDC and Gartner analyses underscore need for digital employee...
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New Report Reveals B2B Tech CMOs are Expected to Achieve the Same Results with Less Budget in 2020, Despite COVID-19 Challenges

10Fold Communications’ CMO Report shows that only twenty-five percent of marketing leaders negotiated reduced KPIs and expectations for marketing results remain high...

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