The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

B2B

349

B2B Loyalty Marketing: A Fresh Perspective from AUS/NZ

B2B has been a hot topic during 2020 and we have shared viewpoints from both a US and UK perspective over the...
364

Retailers must deliver better on- and offline experiences or miss out on reduced peak season budgets

Channel hopping shoppers say Black Friday budgets down by 37% and holiday budgets down 43% Retailers need new practices to capture and...
281

93% IT Executives Find Workers Without Access to Technology Less Productive

Majority of SocialChorus/Pulse study respondents claim deskless workers left out of online engagement IDC and Gartner analyses underscore need for digital employee...
260

New Report Reveals B2B Tech CMOs are Expected to Achieve the Same Results with Less Budget in 2020, Despite COVID-19 Challenges

10Fold Communications’ CMO Report shows that only twenty-five percent of marketing leaders negotiated reduced KPIs and expectations for marketing results remain high...
341

HMI Performance Incentives Wins Best Merchandise Incentive Award

Recognized for a Sixth-Straight Honor from the Incentive Marketing Association, Marking Four Years in a Row an Award has been Won. NORWOOD,...
546

How To Boost B2B Loyalty Engagement With Loyalty Auctions

Looking for ways to boost engagement in a B2B loyalty program? Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method...
321

Braze Reveals Multi-Cloud Support with Microsoft Azure to Help Brands Build Resilience into Customer Engagement Strategies

Additional Updates Include Enhanced Reporting Features, Unreal Engine SDK, and a New Integration with Tealium LONDON, Oct. 6, 2020: Braze, the comprehensive customer engagement...
665

Gooten Launches Loyalty Program for the Print-on-Demand Industry

The E-commerce Technology Company Offers a Wide Range of Benefits to Tackle Industry Challenges and Help Online Merchants Grow Their Businesses Gooten,...
630

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Should Companies Give Gifts to Customers and Employees?

With the holiday season looming, organizations will begin debating these timeless questions: “Should we send customers a gift?” “Are gifts worth the...
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[Webinar] Lessons Learned Through Building Loyalty Channels

Webinar recording for Lessons Learned Through Building Loyalty Channels is below According to a study by McKinsey & Company in April 2020,...

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