The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

B2B

803

B2B Loyalty Marketing: A Call to Arms

The Wise Marketer has been diligent and insightful in its coverage of the loyalty marketing, customer loyalty, CRM, etc. industries for more...
908

B2B Loyalty and the Gemini Effect (Revisited)

Veteran B2B loyalty marketers know that the redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred...
1.4K

Things You Must Know About a Trade Loyalty Program

Today’s businesses across all sectors understand the importance of trade and channel partners in supporting their business operations. The significant role that...
3.8K

White Paper | Making B2B Better: A 2018 Guide

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital...
4.9K

Could this be the oldest B2B Loyalty program in the world?

30 years ago Priority Partnership was launched to reward customers for purchasing products, to provide product information, offer product specials and much...
4.2K

Finding the Consumer Inside Your B2B Clients

Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the...

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