The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
B2B
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1.5KContent Has Become a Critical Tool for B2B Buyers
Before the global pandemic, many B2B buyers performed research online for products and services they were interested in purchasing on behalf of...
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1.4KFour Degrees of Loyalty Fraud
Have you ever heard of the theory of Six Degrees of Separation (or the pop culture version of Six Degrees of Kevin...
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998[Webinar] How Servco Used a Customer 360 to Empower Teams Across Their Enterprise
Servco, a leader in automotive products and services, was undergoing a digital transformation and faced the challenge of having an accurate C360...
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1.3KThe Post-Pandemic Evolution of B2B Sales: Part 2
Last month in an article called The Post Pandemic Evolution of B2B Sales, we discussed how the pandemic had affected B2B sales....
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1.4KIncentive Loyalty Programs: The Difference Data Makes
It shouldn’t come as a shock to hear that data analytics is becoming an increasing necessity for the modern business, whether B2B...
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