The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Brand Loyalty
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111An Interview With Bond Brand Loyalty and rDialogue Discussing Their Recent Merger
Bond Brand Loyalty announced the acquisition of rDialogue on Feb 11. The press release provides the first level of information about the...
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603The Era of Brand Purpose is Officially Over
[Editor’s note: We’ve written about how influential brands can be if they align with customers, and specifically when they align themselves with...
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481Can Influencer Marketing Advance Loyalty?
Or Will the Risks Doom the Tactic? We live in a world where it matters what other people say. And while this...
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472Part 2 – A Deeper Dive: Maritz | Wise Marketer Loyalty Landscape Study
We are recapping the first set of insights from the 2019 Maritz Motivation / Wise Marketer Loyalty Landscape Study. In the first...
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507A Deeper Dive: Maritz | Wise Marketer Loyalty Landscape Study
You might have missed it, but I hope it’s not the case. In mid-August, the Wise Marketer hosted a webinar to showcase...
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586Lululemon Stock Price Surge Fueled by Increasing Value Among Loyal Customers
The share price of publicly traded Lululemon (LULU) is on the rise and the Yoga-inspired sportswear retailer attributes at least some of...
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731Predicting Loyalty: Brand Keys 2019 Loyalty Leaders
If you’re a regular reader of The Wise Marketer you may have noticed a few themes and a few personalities that show...
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1.9KBrand Loyalty Survey: The Most Innovative Tech Brands
Robert Passikoff has become a good friend of The Wise Marketer. We’ve had innumerable conversations about branding & loyalty. We’ve talked on...
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3.6KConsumer Banking: Money Can’t Buy Loyalty
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or...
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2.8KWhat are Your Customers Loyal To?
If you put a group of loyalty experts in a discussion together you are going to get a lot of opinions about...
