The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Brand Loyalty

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How to Destroy a Brand in Three Easy Steps

The most powerful brands are forged from different fires. Some point towards a visionary founder who crafted a product line to meet...
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Spilling the Tea on Gen Z: 5 Take-Aways From YMS:Online Europe

A couple of weeks ago I virtually attended the YMS:Online Europe festival to check in on the latest and greatest Gen Z...
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Do Stock Rewards Programs Create Brand Loyalty?

Stock ownership is something everyone should consider, yet most of the time it gets shelved due to intimidation or lack of knowledge...
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Reengineering Rewards and Gifting With Jonathan Legge of &Open

&Open’s New Gift-Giving and Rewards Concept We all hear a lot about “innovation”, but how should it truly be defined? The more...
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New Study: Beauty Shoppers Won’t Try New Brands or Products When Shopping Online

56% of online beauty shoppers are more likely to stick with brands or products they’ve bought before according to a survey of...
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The 100 Brands Consumers Can’t Live Without Revealed

Opinium unveils the 100 Most Connected US Brands: those that are indispensable in consumers’ daily lives, ranked exclusively by consumer feedback Covid-19...
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Tips for Managing Your Influencer Campaigns in the New Normal

Right now, brands are facing a crossroads moment in social and promotional strategies. The pandemic changed how we create content and engage...
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US Retains Title of World’s Most Valuable Nation Brand

COVID-19 Wipes Over US$13 Trillion Off Top Nation Brand Values Top Nation Brand Values Top 100 nation brands in Brand Finance Nation Brands...
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Brands Matter: US$22 Trillion Wiped Off Company Values in Q1 2020, but Global Study Shows Brands Can Fuel Post-Covid Economic Recovery

COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April). While...
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How Breaking the Rules Can Win You the Loyalty Game With Gen Z

In the UK, there is a disconnect between Gen Z and loyalty programmes. They say they love them but they’re not joining...

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