The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Brand Loyalty
-
989Why Companies Are Getting It Wrong With Brand Marketing Versus Growth Marketing
“Great idea. This will really help introduce our service to a new audience/demographic. Which team’s budget is this coming from?” “These new...
-
1.1K3 Restaurant Loyalty Trends for Ravenous Brands
A Snapshot of Post-Pandemic Trends The ebb and flow of the restaurant business used to wash over the economy like gentle tides....
-
567College Athletes are Finally Able to Monetize Their Content and Curastory is Stepping in to Bridge the Gap Between Brands and Athletes
Curastory announces their NCAA Roadshow this summer, where they will be traveling to 30+ college campuses across the U.S., including Louisville and...
-
1.6KWhere NFTs and Brand Marketing Collide – The Future for Customer Loyalty?
One of 2021’s Words of the Year. Passing 10 billion in tradable assets, according to Forrester. Deployed by Coca Cola, Gucci, Nike,...
-
1.8K2How to Destroy a Brand in Three Easy Steps
The most powerful brands are forged from different fires. Some point towards a visionary founder who crafted a product line to meet...
Recent Posts
Why Loyalty Programs Fail: It’s Time To Eat Some Humble Pie
#281: Sweatcoin Rewards Walking – Driving Health and Wealth Through Loyalty
NielsenIQ 2022 Balancing Act: Sharing Tips on Consumer Preference and Perception for SMB Growth
25 Years in Loyalty: 5 Lessons Learned
Loyalty Newswire – September 26th, 2022
Insights on the Future of Travel Loyalty With Global Flight’s Ravindra Bhagwanani