The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Brand Loyalty
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24Loyalty Empowered: Reward Programs Supporting Social Justice
Loyalty Programs for a Good Cause in a Time of Social Justice In the immortal words of Bob Dylan, “the times they...
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17200+ Companies Join Facebook Boycott, Should You? 3 Questions To Ask
Chances Are, Facebook Users May Not Notice The Missing Ads And that probably doesn’t matter. The desired effect of the advertising boycott...
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458An Interview With Bond Brand Loyalty and rDialogue Discussing Their Recent Merger
Bond Brand Loyalty announced the acquisition of rDialogue on Feb 11. The press release provides the first level of information about the...
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847The Era of Brand Purpose is Officially Over
[Editor’s note: We’ve written about how influential brands can be if they align with customers, and specifically when they align themselves with...
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729Can Influencer Marketing Advance Loyalty?
Or Will the Risks Doom the Tactic? We live in a world where it matters what other people say. And while this...
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754Part 2 – A Deeper Dive: Maritz | Wise Marketer Loyalty Landscape Study
We are recapping the first set of insights from the 2019 Maritz Motivation / Wise Marketer Loyalty Landscape Study. In the first...
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721A Deeper Dive: Maritz | Wise Marketer Loyalty Landscape Study
You might have missed it, but I hope it’s not the case. In mid-August, the Wise Marketer hosted a webinar to showcase...
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841Lululemon Stock Price Surge Fueled by Increasing Value Among Loyal Customers
The share price of publicly traded Lululemon (LULU) is on the rise and the Yoga-inspired sportswear retailer attributes at least some of...
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979Predicting Loyalty: Brand Keys 2019 Loyalty Leaders
If you’re a regular reader of The Wise Marketer you may have noticed a few themes and a few personalities that show...
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2.1KBrand Loyalty Survey: The Most Innovative Tech Brands
Robert Passikoff has become a good friend of The Wise Marketer. We’ve had innumerable conversations about branding & loyalty. We’ve talked on...
