The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Brand Loyalty
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9811Should Companies Give Gifts to Customers and Employees?
With the holiday season looming, organizations will begin debating these timeless questions: “Should we send customers a gift?” “Are gifts worth the...
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646Exclusive Look: 24th Annual Brand Keys Loyalty Leaders List
The 24th annual Brand Keys Loyalty Leaders List was released today and is available to you by clicking here. The annual survey, conducted...
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924Brand Keys Loyalty Leaders 2020 Report
Medical and Economic Pandemics Significantly Alter Brand Allegiances: Loyalty Is Shown to Brands That “Showed Up” and “Delivered” 20% of Brands Are...
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734Strong Customer-Centric Brands Need to Consider Shifting More to DTC
The pandemic has seen most brands accelerating digital roadmaps that were already in place. This is true especially for retailers, as many were...
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1.0KThe Importance of Socially Responsible Marketing Campaigns
When TOMS Shoes began its business model of providing a pair of shoes to a child in need with every pair purchased,...
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69994% of UK shoppers will walk from brands if they don’t agree with their response to COVID-19, Braze survey reveals
Almost all UK shoppers (94%) said they’ll likely switch to a competitor if they don’t like a brand’s response to COVID-19 6...
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9201Social Good Loyalty Is Here to Stay
[Editor’s Note: The option to donate loyalty points to charity has been available for some time. However, we don’t think brands were...
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1.1KLoyalty Empowered: Reward Programs Supporting Social Justice
Loyalty Programs for a Good Cause in a Time of Social Justice In the immortal words of Bob Dylan, “the times they...
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579200+ Companies Join Facebook Boycott, Should You? 3 Questions To Ask
Chances Are, Facebook Users May Not Notice The Missing Ads And that probably doesn’t matter. The desired effect of the advertising boycott...
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1.1KAn Interview With Bond Brand Loyalty and rDialogue Discussing Their Recent Merger
Bond Brand Loyalty announced the acquisition of rDialogue on Feb 11. The press release provides the first level of information about the...
Recent Posts
Loyalty Newswire – November 29th, 2021
Why We’re Thankful for Loyalty Marketing
Nickels and Dimes: The Case for Customer Leniency in Points Expiration
Engage People and The Wise Marketer Research Shows High Demand for ‘Pay with Points’ Capabilities Among Marketers, Consumers
How Partnerships Can Help Your Brand Drive Customer Loyalty in the Digital Era
Coffee with Comarch Loyalty | Episode 4: Paula Thomas
