Brand Loyalty Archives

Brands Matter: US$22 Trillion Wiped Off Company Values in Q1 2020, but Global Study Shows Brands Can Fuel Post-Covid Economic Recovery

COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April). While...

As brands look to target Gen Z, they are throwing out the traditional rule books.

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How Breaking the Rules Can Win You the Loyalty Game With Gen Z

In the UK, there is a disconnect between Gen Z and loyalty programmes. They say they love them but they’re not joining...

Should you give gifts to your customers or employees in 2020? Are they still viewed as important?

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Should Companies Give Gifts to Customers and Employees?

With the holiday season looming, organizations will begin debating these timeless questions: “Should we send customers a gift?” “Are gifts worth the...

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Exclusive Look: 24th Annual Brand Keys Loyalty Leaders List

The 24th annual Brand Keys Loyalty Leaders List was released today and is available to you by clicking here. The annual survey, conducted...

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Brand Keys Loyalty Leaders 2020 Report

Medical and Economic Pandemics Significantly Alter Brand Allegiances: Loyalty Is Shown to Brands That “Showed Up” and “Delivered” 20% of Brands Are...