The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Brand Loyalty
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2.9KSome Brands Failed on Cinco de Mayo
It was an underdog battle that retailers are still trying to win. The 1862 Battle of Puebla, during which a sorely outnumbered...
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2.9KSports League Loyalty: A conversation with Robert Passikoff
In this episode, Robert and I discuss Brand Keys’ recent research on the qualitative aspects of major sports league loyalty. To say...
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