The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Cards & Payments
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4.0KAre credit card reward programs really in trouble?
Or are they simply a victim of faulty practices? Brian Riley, Director of Credit Advisory Services at Mercator, remains one of our...
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6.2KWhy is Starbucks leading our adoption of mobile payments?
So why does the Starbucks rewards app top the charts for the most used mobile payment apps in the U.S. in 2018*:...
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5.5KMichael Konikoff (of KABN) talks financial ecosystem
One of the best conference events of the year (in my opinion) was held at an unassuming “pub” in Chicago a couple...
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5.8KLoyalty + Card Payments = Revenues
Airlines are starting to follow Starbuck’s lead in combining payments and loyalty to deliver notable benefits to the bottom line. By Phil...
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4.9KIs it the Experience or the Money? Both.
Loyalty is allegedly about the experience. But as when someone says, “It’s not the money, it’s the principle of the thing,” you...
Recent Posts
Trouble with Timmies
#360: Understanding Loyalty in Europe – The European Loyalty White Paper
#360: Understanding Loyalty in Europe – The European Loyalty White Paper
#358: Microsoft Rewards – Insights and Ideas (Short Summary Show)
#358: Microsoft Rewards – Insights and Ideas (Short Summary Show)
SKUx Raises $11 Million Series A
